Empower developers with unmatched content flexibility
Why choose Sanity over Contentful?
Sanity is a fully customizable, developer-first content platform that empowers teams with flexible, code-driven content modeling, real-time collaborative editing, and powerful querying capabilities—enabling you to build precisely the content experience your project requires.
Trusted by 2000+ leading brands
Sanity: Freedom, Flexibility, Customization
The main difference between Sanity & Contentful
Sanity provides complete developer freedom through an open, all-code platform that enables fully customizable content structures and collaborative editing, unlike Contentful's rigid, proprietary platform which restricts deep-level customization and flexibility.
Compare Sanity & Contentful
Key feature comparison
Real-time collaboration
Sanity's real-time collaboration lets multiple users simultaneously edit content, see live cursor movements, and leave comments directly—in contrast to Contentful's sequential editing—boosting productivity and reducing friction for teams working concurrently on content.
Flexible content modeling
Sanity enables flexible content modeling through schema-as-code, allowing developers to define and evolve complex, nested content structures programmatically, unlike Contentful's comparatively rigid, UI-driven approach which limits deep nesting and adaptability.
Open-source customization
Sanity's open-source Studio empowers developers to freely tailor content authoring interfaces and workflows with custom React components, providing deeper customization possibilities compared to Contentful's proprietary, more restricted App Framework environment.
Schema-as-code approach
Sanity's schema-as-code approach lets developers programmatically define content models using JavaScript, enabling seamless version control, rapid model evolution, and greater flexibility compared to Contentful's more rigid, UI-based content structure management.
Morning Brew: From Newsletter Company to Media Brand, Powered by Sanity
Sanity’s single source of truth for content and data enables omnichannel media distribution and quick introduction of exciting new brands
Read case study→Sanity has given us a clean slate and the opportunity to have our content platform match how the entire organization is thinking about content.
Sanity vs. Contentful on G2
See what G2 reviewers say about the key differences.
Customer stories→Read all case studies
World-class composable businesses innovate with Sanity
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Fast for developers
Build a high-performing customer engagement platform using Sanity’s API-first composable content cloud.
The no-ops Content Lake and deeply customizable, javascript-based Studio mean you can meet stakeholder needs.
Intuitive for content managers
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.
Templates→All templates
Get started, faster
Builder Talk
How Morning Brew unified their content operations
4M+ subscribers, numerous individual brands, sponsorships, websites, and more, all run from Sanity.
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence