Policies change by state. Your content shouldn't lag behind.
Policy descriptions, coverage details, regulatory disclosures, claims content, agent portals. Insurance companies manage content that varies by state, product line, and distribution channel. Sanity gives your team one structured content backend to manage it all, with coordinated compliance updates and AI that works within your governance requirements.
Trusted by leading digital innovators
Built for how insurance teams actually work
Model policies, coverages, and state variants your way
Content Lake stores insurance content as structured JSON with true referential integrity. Model the relationships between products, coverage types, exclusions, and state-specific variants however your business needs. Update a coverage detail once and it reflects everywhere: website, agent portal, claims app.
Put regulatory content updates on autopilot
New state regulation affecting 400 policy pages? Updating disclosure language across every product line? Content Agent handles bulk edits, audits, and gap analysis through conversation. What took days takes minutes.
Give your AI claims and policy agents reliable context
Claims assistants, policy recommendation tools, and customer service agents need accurate, governed content to work reliably. Agent Context lets you ship agents that query your insurance content with business rules, semantic search, and real-time data. No hallucinated coverages. No outdated exclusions.
Coordinate compliance launches across every state
A regulatory change touches policy pages, disclosure documents, marketing materials, and agent resources across multiple states. Content Releases lets your team group all those changes, preview them together, and publish everything at the right moment. No more coordinating state by state.
A powerful backend for Australia's second largest health insurer
ahm needed a sustainable way to manage content across two React apps. They turned to Sanity for a decoupled solution. Results included improved customer experience, better sales performance, and content management capabilities for business users.
Applications
- Content management
- Website
- Mobile app
5 weeks
Timeline
200
Employees
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale. Sanity provides the structured foundation, automation layer, and agentic context companies need to move faster, work smarter, and power every content experience, from websites to AI agents.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
