PUMA moves fast and gets global teams in sync with Sanity
Automotive CMSOne content backend for every model, market, and channel.
Vehicle specs, configurator content, dealer inventory, marketing campaigns. Automotive companies manage content across dozens of channels, markets, and model years. Sanity gives your team one structured content backend to manage it all, with real-time updates, coordinated launches, and AI that works with your vehicle data.
Trusted by leading digital innovators
Built for how automotive teams actually work
Model vehicles, trims, and specs your way
Content Lake stores automotive content as structured JSON with true referential integrity. Model the relationships between models, trims, powertrains, options packages, and regional pricing however your business needs. Update a spec once and it reflects everywhere: website, configurator, dealer portal, app.
Put model year changeovers on autopilot
Updating specs, pricing, and feature descriptions across 50 vehicle pages for a new model year? Localizing configurator content into 15 markets? Content Agent handles bulk edits, audits, and gap analysis through conversation. What took days takes minutes.
Give your AI shopping assistants reliable vehicle data
Vehicle recommendation bots, dealer chat tools, and configuration assistants need accurate, governed content to work reliably. Agent Context lets you ship agents that query your vehicle data with business rules, semantic search, and real-time pricing. No hallucinated specs. No stale availability.
Launch new models across every market at once
A new model launch touches vehicle pages, configurator content, pricing tables, dealer materials, and marketing campaigns across multiple markets. Content Releases lets your team group all those changes, preview them together, and publish everything at the right moment. No more coordinating market by market.
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Create your own
Content models that match how your automotive business works
Define schemas for vehicles, trims, powertrain options, dealer inventories, regional pricing, and more. Each content type maps to real automotive operations, not generic CMS templates. Use built-in field types or create your own. The result is a content backend shaped around your business, not the other way around.
Tata: Scaling multi-brand e-commerce with composability
Tata Digital integrates 20+ brands to launch their SuperApp, Tata Neu, in 4 months with Sanity—overcoming the challenges of content diversity and siloed stacks.
Each brand in our multi-brand portfolio has unique content requirements. We required code-driven schemas—a one-size-fits-all approach wouldn't suffice.
Pavan Podila
Chief Software Architect - Tata
Platform Overview
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Explore Content Lake →Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Sanity Studio →APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
Read docs →AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
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