Within minutes the developers had everything they need to get started with building content models. No need to set up databases and servers.

No DevOps Overhead

The client needed a custom integration with their DAM. With the extensible studio, the developers could build their own input components using React.

Flexible Customization

The developers could reuse their content models and custom input components across the custom editing experiences for the different parts of the projects.

Reusability

Apt creates powerful and engaging digital communication for some of the largest brands in the Nordic region. Established in 1999, we are currently 50 people strong working in our Oslo office.

They believe in articulated, engaging, and creative digital solutions. Utilizing the appropriate technologies, their experience and strategic knowledge deliver innovative interactive experiences for clients and their consumers. In 2007 they partnered with TRY, Norway’s leading advertising agency, and are bridging the gap between online and traditional advertising. TRY Apt does everything from strategy, concepts, cutting-edge design, technical development, motion to video and 3D-production.

TRY Apt

The Nobel Peace Center needed a new website and wanted to offer their visitors a more interative experience. They hired TRY Apt, which chose to solve these challenges using Sanity.io as their backend for structured content. With no lead-time, the developers were able to include the center’s editors working with content from early in the project.

“Sanity is unparalleled in how easy it is to get started and get going,“ says the developer Daniel Skogly, tech-lead on the project, “usually we need to wait for the DevOps folks to set a CMS up for us, with Sanity, we just fired up the CLI, created a new project, and got started”. With the head start, the project could also involve those who worked with content from early on and work in parallel, making for a better design and technology process.

The Nobel Peace Center has a digital asset manager with thousands of photos. The team at TRY Apt was able to let it continue serving its use by making a custom integration in Sanity Studio that let the editors browse and select the photos seamlessly. Using serverless function and lambdas on AWS, the team could easily set up workers that would sync photos selected from the DAM over to Sanity’s image asset pipeline. This way they could leverage the CDN and the on-demand transforms, making for better developer experience, and a more performant website.

Saving time by reusing content models and custom input components

TRY Apt decided to create a new project for the installation: “We wanted to deal with localization for the installation differently than for the website, and it was also for a different group of editors,” Daniel explains, “and since it was code, we could reuse much of what we had done in the web project in terms of the content models and custom input components. That definitively saved us time.”

Structured Content isn’t just about making the content portable, but also the insights and work that unfolds from it. Especially for agencies to be able to reuse work within and across projects. With Sanity.io, the ideas and work are embedded in reusable code.

Intuitive and user-friendly editing environment

“We actually got an email from one of the editors, saying the CMS was awesome,” Daniel tells us, “that has never happened before. People are used to the editing experience as a labyrinth of buttons and stuff shouldn't need to deal with. With Sanity, you’ll get just what you actually need.” In addition to the user-friendly editing interface, TRY Apt also used Structure Builder to organize documents in a folder structure that made sense for how the editors wanted to work.

Localization of their website and interactive installations

The Nobel Peace Center powers its localized website and interactive installations with Sanity and structured content.


The Nobel Peace Center is an independent foundation, financed through a combination of private donations and government grants. Close to 250,000 people visit us each year, including over 700 school groups. The Nobel Peace Center is the museum about the Nobel Peace Prize, presenting the Peace Prize laureates and their work, and tell the story of Alfred Nobel and the Peace Prize.

The Nobel Peace Center

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Eppo Heemstra - Marketing Operations Manager - Mambu

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Marketing stack friendly

Can work with API translation services

Plugins for Google Analytics & Yoast

Plays well with others

Sanity makes marketing teams more impactful and self-sufficient.

We provide total control over content and meta so you can build, test, and iterate your way to larger audiences and higher conversions.

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Build beyond your expectations

Better stories. To more people. With less effort.

3x deployment frequency

Easy content modeling

More freedom for editors

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Custom widgets

Google Analytics & Yoast plugins

BYO dashboard widgets

Get stats & content in the same tab

Write in the same place you get insights

Connect content with events from other services

Custom dashboards

Analyze and publish, all at once

Trigger content events from other services

Feed analytics and reporting dashboards into the place where you write. Connect to Slack when something happens. Build your own performance indicators for productive content teams.

Our editing environment is open source so you can shape it the way you want.

Publishing

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Daniel Skogly, developer at TRY Apt

Sanity is unparalleled in how easy it is to get started and get going.

How The Nobel Peace Center generates localized landing pages

Using Sanity.io as the single source of truth, Apt was able to quickly iterate and experiment with building 

an interactive experience for the Nobel Peace Center’s visitors

. Resuing content models and input components made for the website, they were able to make a visually intriguing interface placing the Nobel laureates on a spinning 3D globe, and on a timeline.

Apt used Next.js with structured content from Sanity to build 

. Using GROQ for data-fetching they could fetch only the data they needed for the different templates and publish new pages instantly.