Within minutes the developers had everything they need to get started with building content models. No need to set up databases and servers.

No DevOps Overhead

The client needed a custom integration with their DAM. With the extensible studio, the developers could build their own input components using React.

Flexible Customization

The developers could reuse their content models and custom input components across the custom editing experiences for the different parts of the projects.

Reusability

Apt creates powerful and engaging digital communication for some of the largest brands in the Nordic region. Established in 1999, we are currently 50 people strong working in our Oslo office.

They believe in articulated, engaging, and creative digital solutions. Utilizing the appropriate technologies, their experience and strategic knowledge deliver innovative interactive experiences for clients and their consumers. In 2007 they partnered with TRY, Norway’s leading advertising agency, and are bridging the gap between online and traditional advertising. TRY Apt does everything from strategy, concepts, cutting-edge design, technical development, motion to video and 3D-production.

TRY Apt

The Nobel Peace Center needed a new website and wanted to offer their visitors a more interative experience. They hired TRY Apt, which chose to solve these challenges using Sanity.io as their backend for structured content. With no lead-time, the developers were able to include the center’s editors working with content from early in the project.

“Sanity is unparalleled in how easy it is to get started and get going,“ says the developer Daniel Skogly, tech-lead on the project, “usually we need to wait for the DevOps folks to set a CMS up for us, with Sanity, we just fired up the CLI, created a new project, and got started”. With the head start, the project could also involve those who worked with content from early on and work in parallel, making for a better design and technology process.

The Nobel Peace Center has a digital asset manager with thousands of photos. The team at TRY Apt was able to let it continue serving its use by making a custom integration in Sanity Studio that let the editors browse and select the photos seamlessly. Using serverless function and lambdas on AWS, the team could easily set up workers that would sync photos selected from the DAM over to Sanity’s image asset pipeline. This way they could leverage the CDN and the on-demand transforms, making for better developer experience, and a more performant website.

Saving time by reusing content models and custom input components

TRY Apt decided to create a new project for the installation: “We wanted to deal with localization for the installation differently than for the website, and it was also for a different group of editors,” Daniel explains, “and since it was code, we could reuse much of what we had done in the web project in terms of the content models and custom input components. That definitively saved us time.”

Structured Content isn’t just about making the content portable, but also the insights and work that unfolds from it. Especially for agencies to be able to reuse work within and across projects. With Sanity.io, the ideas and work are embedded in reusable code.

Intuitive and user-friendly editing environment

“We actually got an email from one of the editors, saying the CMS was awesome,” Daniel tells us, “that has never happened before. People are used to the editing experience as a labyrinth of buttons and stuff shouldn't need to deal with. With Sanity, you’ll get just what you actually need.” In addition to the user-friendly editing interface, TRY Apt also used Structure Builder to organize documents in a folder structure that made sense for how the editors wanted to work.

Localization of their website and interactive installations

The Nobel Peace Center powers its localized website and interactive installations with Sanity and structured content.


The Nobel Peace Center is an independent foundation, financed through a combination of private donations and government grants. Close to 250,000 people visit us each year, including over 700 school groups. The Nobel Peace Center is the museum about the Nobel Peace Prize, presenting the Peace Prize laureates and their work, and tell the story of Alfred Nobel and the Peace Prize.

The Nobel Peace Center

Daniel Skogly, developer at TRY Apt

Sanity is unparalleled in how easy it is to get started and get going.

How The Nobel Peace Center generates localized landing pages

Using Sanity.io as the single source of truth, Apt was able to quickly iterate and experiment with building 

an interactive experience for the Nobel Peace Center’s visitors

. Resuing content models and input components made for the website, they were able to make a visually intriguing interface placing the Nobel laureates on a spinning 3D globe, and on a timeline.

Prototypes need to be done quickly and efficiently. To get started with prototyping with Sanity, you need your structured content ready and mapped out—and nothing more. Whether you want to take advantage of our 

 or start from scratch using JavaScript, it takes mere minutes to get started with Sanity as your scalable content platform.

With the configuration in JavaScript for instance, you can efficiently collaborate across disciplines in workshops and design sprints. Quickly 

—the open-source SPA that’s highly customizable via plugins—to experiment with content and integrate it with design tools such as Sketch, Figma, or InVision. For additional flexibility,Sanity also supports GraphQL, as well as Sanity’s open-source querying language GROQ.

However, perhaps the most compelling reason to use Sanity for prototyping and experimentation is the freedom the platform affords you as your project progresses. Not only can you use Sanity in tandem with another CMS or external application to fuel a unified frontend, but you can also use Sanity to pull content from external sources to make it your central content hub. And if none of that suits your project, you can simply migrate out of Sanity and into something else. Now that’s flexibility.

To get started with prototyping with Sanity, you need your structured content ready and mapped out—and nothing more. Whether you want to take advantage of our starter projects or start from scratch using JavaScript, it takes mere minutes to get started with Sanity as your scalable content platform.

Prototyping and innovation

Launch, experiment, iterate, and scale at lightning speed

Apt used Next.js with structured content from Sanity to build 

. Using GROQ for data-fetching they could fetch only the data they needed for the different templates and publish new pages instantly.

Sanity unlocks marketing teams with landing pages backed by structured content.

Combine Sanity with audience insights, 3rd party platforms, and data from internal systems to optimize workflows and drive campaigns that convert.

Sanity is the content backend for efficient frontend workflows.

Use your favourite JavaScript framework to access content over APIs and build in an intuitive and logical manner.

Integrate Sanity with design systems like 

 to populate your components with real data. Test-drive Sanity with our starters for React (

Sanity integrates with modern hosting and serverless platforms like Zeit, Netlify, and AWS to achieve excellent lighthouse performance scores.

fast images with on-the-fly transformations

 from a global CDN. Provision content flows for SEO metadata that improve SERP with microformats, Google listings, Open Graph, JSON-LD, and more.

Structure content the way you need it. Build using a single source of truth to avoid the pitfalls of managing content across marketing and business platforms.

Use product data, inventory, and geolocation to drive display. Synchronise Sanity with data from legacy systems – work with content old and new, and distribute it through scalable, flexible APIs.

Use code to mix-and-match content blocks and automate page creation for target demographics. Combine conditional logic with audience insights to to personalise, optimize, A/B test, and convert.

 for an intuitive project-tailored editor experience.

Support efficient workflows with real-time preview and real-time collaboration. Roll back documents to previous versions. Integrate Google Analytics into the editing experience and see how different published versions of a document affect bounce rate and dwell time.

As long as your marketing stack has APIs you can integrate it with Sanity.

Sanity works with best-in-breed marketing automation and CRM services like Hubspot, Marketo, and Salesforce. Use it to gate content, collect email leads, and build relationships.

Sanity can be used to create sophisticated page builders that non-technical editors will find user-friendly. It's also easy to configure web pages to be modularized, giving marketers easy editing access to specific sections and components that can be combined, nested, moved, and customized.

Landing page builder

Create, test, and iterate with structured content

With support for both GraphQL and Sanity’s open-source querying language GROQ for querying and content delivery, you can easily deliver structured content wherever you need it. In fact, as long as your frontend channel, device, or service can communicate over HTTP, Sanity can deliver content to it.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels. Leverage our CDNs for fast and reliable delivery all over the world, or the real-time APIs for instant updates. People have used Sanity for content across multiple websites, apps, chatbots, voice assistants, internet of things devices, and printed materials such as books.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels.

Omnichannel experiences

Go beyond legacy channels

A contemporary brand needs multiple customer and client-facing channels. With Sanity, you can bring your own frontends, and use GraphQL or Sanity’s open-source querying language GROQ to manage, organize, push, pull, and deliver content anywhere.

As an API-first, headless CMS, Sanity was created to allow rapid iteration on content models. For instance, changing the content model will hot-reload the editing UI so you can test out your ideas immediately and query your new data structures over APIs.

With properly structured content, your editors can create content once and re-use it for numerous projects and channels, eliminating content duplication, wasted time, and marketing budget.

As a frontend-agnostic CMS, you can use your favorite frontend frameworks and static site generators, including React.js, Vue.js, Angular, Svelte, Gatsby, Gridsome, as well as eCommerce platforms. To get you started quickly, we even have 

—the open-source SPA that’s highly customizable via plugins.

With Sanity, you can bring your own frontends, and use GraphQL or Sanity’s open-source querying language GROQ to manage, organize, push, pull, and deliver content anywhere.