One story. Every surface. Built once.
Structure a story once and it renders on the site, app, and the newsletter. Add a channel without rebuilding the work.
Powering modern media & publishing teams
Why now
The publishers gaining ground run on one structured source
A story published once reaches every surface
Structure editorial content in Sanity and it renders on your site, app, newsletter, and AI feeds, without rebuilding it per channel.
The tedious work runs itself
Metadata, translation, product matching, scheduling: the tasks editors have always resented. Structure lets them run automatically, with your team reviewing before anything publishes. Editorial judgment stays with editors.
Every team gets its own interface
Editors get a workspace that matches how they work. Ad ops get theirs. Engineers build both on one shared foundation. No workarounds, no tickets to change a field.
Reinventing media
The stories behind Complex, Morning Brew, and Semafor's growth.
Results
The payoff of structured content
13 brands. 2B+ emails a year. Six engineers.
Morning Brew runs editorial and ad ops as two purpose-built apps on one shared source. No duplicate content, separate stacks, or integration teams.
80 editorial hours saved per month
Complex auto-matches products to articles on publish against a 15,000-product catalog, in about 60 lines of code with zero maintenance.
POLITICO unified a global newsroom
Two legacy systems clashed every time US and Europe shared a story. Sanity matched how the newsroom worked and merged the pipeline into one.
2.7x ROI, payback in six months
Organizations that properly modeled their content cut 60% of content publishing steps and gained 272% ROI with payback in under six months, per Forrester Total Economic Impact™ Study (2025).
How Morning Brew powers a $50M+ media business with six engineers and Sanity
Morning Brew runs 13 brands, multiple studios, and coordinated ad/editorial workflows, all powered by six engineers and a single Content Operating System.
- emails/year
- 2B+
- employees
- 250+
- devs
- 6
Sanity has given us a clean slate and the opportunity to have our content platform match how the entire organization is thinking about content.
Emily Diamond
SVP, Head of Product
Morning Brew
AI content operations for modern media teams
Ship stories faster. Reuse content everywhere. Give every team the tools built for their job.