AI-Powered Commerce: How to Build Intelligent Storefronts
Learn from Vercel and Sanity about 3 real-world use cases for AI in commerce and how both structured content and a modern frontend stack make them work. This is episode 1 of our Structured Series for leaders tackling how content is modeled, connected, and governed in the AI era.
- Partner
- When
- May 15, 1:00–1:30 PM EDT
- Where
- Streaming online ✳ Register now
- Who
David Annez
SVP of Engineering
Sanity
Dan Laugharn
Senior Solutions Architect
Vercel
Jeff Hardison
VP, Product Marketing
Sanity
Enterprise commerce brands want to move toward AI: agents on the storefront, personalized product discovery, and smarter content operations. Yet, most don't know where to start. The tooling exists, and the models are good enough. What's missing is the foundation: content structured well enough to power intelligence, and a frontend fast enough to deliver it.
In this session, we'll walk through:
- Three use cases for AI in commerce: from on-site shopping agents to automated translations to LLM-discoverable storefronts, and what makes each one work in practice
- How Sanity and Vercel come together: structured content as the intelligence layer, Vercel as the personalized frontend, and how agentic tooling makes the composable stack faster to build and maintain than ever
- A short joint demo showing what these patterns look like in action: content flowing from Sanity through a Vercel-powered storefront with AI capabilities built in
- Where enterprise brands are headed: multi-market, multi-brand, multi-frontend, and why a single platform alone hits limits
If you're evaluating how to bring AI into your commerce stack without a full re-platform, or you've started and want to see how other brands are approaching it, this session is for you.
- Live Q&A with Vercel and Sanity teams
- Recording sent to all registrants
- Practical AI commerce walkthrough