Modern composable commerce experiences
Build custom storefronts and better digital experiences with Sanity as your central source of truth for content. It’s fast for developers to build, and intuitive for content teams to use.
Sanity for headless commerce
Integrates with your entire stack
Connect your eCommerce platform to the Sanity Content Lake to flow data about products, inventory, orders, and more into Sanity. Content is treated as data and stored as JSON to power content beyond your storefront.
Unleashes creativity
With the freedom to create nuanced relationships between unlimited content types, express the connections across your content. Reuse, mix, and match content for different contexts, giving content teams the freedom to innovate and experiment and creating a connected customer experience across your brand.
Built to scale
Future-proof with a composable stack of the best solutions to meet your needs. Adapt easily as your business evolves without being forced into full rebuilds or clunky stop-gaps. Data is stored with the highest security standards and reliably delivered to any integration point without sacrificing store performance.
Trusted by leading e-commerce brands
Powering PUMA: Multi-Channel Campaigns Unified by Sanity
Sanity enabled PUMA to create a single source of truth for content so they can move faster, create innovative, multi-channel, digital campaigns, and achieve a holistic brand across markets.
Read case studySanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.
Bettina DonmezSenior Manager of E-commerce Platform Development
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Localize content with ease
Manage localization of languages, currencies, and regional offerings using structured content. Tailor your localization workflows to match your global strategy and team structures. Generate, transform, and translate content using large language models. With schema-aware AI-powered responses that integrate with the Content Lake.
“The site is lightning-fast, we’re very happy about it. We have this new, really rich experience—full-stream video on everything, huge images—so the fact that it loads so fast is next-level success for us.”
Oren SchaubleHead of Marketing
Deliver vibrant content—without slowing your site
Live CDN handles image optimization, caching, and real-time content delivery across every surface. Developers no longer have to choose between speed and freshness — content updates appear instantly the moment your team publishes, no cache invalidation required. Build with Next.js, Astro, Nuxt, Remix, or whatever framework your team prefers.
Handle complex product configurations with ease
Easily express complex product relationships— like variants, product sets, and categories, and more —to create cohesive shopping experiences that speed conversion and increase checkout values.
Sanity lets us say yes to our creative ideas. It's an awesome feeling and has really opened up how we think about engaging with our customers. We are seeing increased time on page, time per session, conversion rates, average order value—pretty much every metric you can think of.
Ashley BrooksDigital/E-commerce Operations Manager
Unleash your ideas. Ship with confidence and speed.
Give your teams editing experiences as joyful as the content they create. Customized to support any content type or workflow. Pre-loaded with visual editing tools that understand content reuse.
Put your content operations on autopilot
Content Agent runs audits, bulk updates, and localization through conversation. Agent API triggers automated workflows from any system event. Compute handles the business logic in between. What used to take days takes minutes.
