How Braze cut content turnaround time by 98% with AI content operations
Translations in seconds, AEO metadata automated, and customer success agents – built on structured content. See how they did it.
- Customer
- When
- April 14, 1:00–1:30 PM EDT
- Where
- Streaming online ✳ Register now
- Who
Matt Chamberlain
Sr. Technical Product Manager, Braze
Braze
Hollie Aghajani
Staff Product Marketing Manager, Enterprise
Sanity
Matt leads the web engineering team at Braze and uses Sanity to power the content infrastructure across three properties: Learning, Marketing, and Docs. His team didn't start with an AI strategy. They started by making their content model clean enough to automate — and the use cases followed.
The old way: complex vendor integrations no one could troubleshoot, slow translation processes, and writers responsible for AEO metadata they weren't hired to produce.
The new way: a translation pipeline that runs automatically and cuts shipping time by 98%, AEO metadata generated in the background by 30 lines of code, and a customer service agent that surfaces recommendations to reps from the same content that powers Braze's website, docs, and learning — no duplicate data store.
In this session, Matt breaks down how Braze:
- Uses structured content to power federated search across their content ecosystem without added infrastructure
- Automated AEO metadata generation so writers focus on writing, not schema markup
- Replaced a broken translation integration with a pipeline that runs without intervention
- Built a CS agent on live structured content
If you’re looking for ways to accelerate your content operations with AI automation and agents, then this session is for you.
- Live Q&A with Braze and Sanity teams
- Recording sent to all registrants
- Practical AI implementation walkthrough
