Code gives agents a head start. They can see the repository, follow its rules and run tests to check their work.
Knowledge work depends on context. A campaign can be great for one brand and completely wrong for another. It depends on the audience, the brand and the moment. What works changes from team to team and month to month.
Much of that context lives with your team: what you tried last spring, what legal always flags, what your customers actually respond to. An agent won’t know any of that on day one.
It has to learn the way a new colleague does: on the job, with you.
That’s what Horizon does.

