Ask Phill

Ask Phill is an Amsterdam-based Shopify Plus Platinum Partner and Europe's leading Shopify migration agency, with 10+ years of experience and 60+ specialists across strategy, design, engineering and retention. We've launched 200+ Shopify stores for globally distributed fashion, lifestyle and beauty brands, including Suitsupply, Bestseller and Mr Marvis. We use Sanity as our default content layer whenever a brand's editorial, campaign and merchandising needs outgrow what a native Shopify theme can carry.

We're an AI-native agency: AI runs through our discovery, design, engineering and content workflows, which is what lets a lean team ship enterprise replatforms faster than the market average.

We deliver five disciplines end-to-end: Strategy, Design, Development, Retention and Shopify Migration. On the tech side, we build: Shopify Plus + Sanity headless storefronts on Hydrogen or Next.js, with Sanity powering editorial pages, campaigns, PDP storytelling, lookbooks and multi-market localisation.

Shopify replaces Magento, Salesforce Commerce Cloud, Shopware and PrestaShop, with Sanity introduced as the content backbone for brands moving off monolithic PIM/CMS stacks.

Every build is engineered for Core Web Vitals, structured content, ERP integration, and the operational realities of merchandising teams shipping dozens of drops a year.

We work with forward-thinking fashion, lifestyle and beauty brands doing €10M+ in annual revenue that are expanding internationally and want content to be a commercial lever, not an afterthought. Typical engagement: a Shopify Plus + Sanity replatform, followed by our Growth Loop, a continuous cycle of analytics, experimentation and iteration where every release is informed by conversion data and merchandising input.

If your team is scaling into new markets, launching frequent campaigns, or hitting the limits of a native theme editor, Shopify Plus + Sanity is the stack we recommend, and the stack we build in by default.