Launch promotions 75% faster across 4 domains
See how publisher Tyndale went from needing hours to launch monthly promotions to a single workflow with zero developer bottlenecks.
- Customer
- Partner
- When
- February 18, 2026
- Where
- Streamed online
- Who
John Siciliano
Senior Technical Product Marketing Manager
Sanity
Chris Wagoner
Senior Technical Project Manager
Codal
Todd Watkins
Chief Information Officer
Tyndale
Debbie Johnson
Vice President Digital Marketing & Sales
Tyndale
Every month, Tyndale House Publishers launches promotions across 4 e-commerce sites.
The old way: upload assets separately to each site, publish blind without preview, and wait on developers for basic page changes.
The new way: publish once, preview before it goes live, and turn around requests in 10 minutes instead of days.
In this session, we’ll be joined by Tyndale and Codal to break down how they:
- Replaced a homegrown system with a flexible, future-proof architecture using Sanity, Shopify, and Mux.
- Enabled seamless cross-publishing across multiple branded domains
- Eliminated developer bottlenecks for marketing campaigns and product updates
- Built a video streaming experience directly integrated with their content ecosystem
If your team is looking to solve complex content distribution challenges without sacrificing user experiences, this session is for you.
