Forrester Total Economic Impact Study

Key findings:

"It’s not about things we used to do; it’s things we couldn’t even afford to do previously.”

- CTO, hospitality

Forrester Total Economic Impact™ Study

See how Sanity customers achieved 272% ROI

In 2025, Sanity commissioned Forrester Consulting to interview Sanity customers to measure the real business impact of adopting Sanity’s Content Operating System.

272% 3-year ROI
50% faster development time
Full payback in 6 months

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Key findings:

50% improvement in end-user productivity

Streamlined content operations across the organization:

Faster content workflows with structured content and reusable components
Improved collaboration between technical and non-technical teams
Enhanced content quality with built-in validation and preview capabilities

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Reduced downtime and robust infrastructure

The organizations that implemented Sanity realized:

75% reduction in content-related system outages
Improved disaster recovery capabilities with automatic content versioning
Reduced risk exposure from outdated or inconsistent content across channels

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"It’s not about things we used to do; it’s things we couldn’t even afford to do previously.”

- CTO, hospitality

Savings from replacing legacy tools

With Sanity, organizations had one unified Content Operating System.

Reduced licensing costs by eliminating multiple single-purpose content tools
Lower maintenance expenses with a modern, fully-managed cloud-based platform requiring minimal IT support
Decreased custom integration costs through Sanity's robust API-first architecture

Results are for a composite organization based on interviewed customers.

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