Partners

Become a Partner with Sanity

Sanity offers various partnership possibilities, we're constantly expanding how we support and integrate with our agency and technology partners

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Why partner with Sanity

Get ahead of where the market is going.

Teams are moving from traditional content management to AI content operations, restructuring content so AI agents can act on it and automating the manual work that slows delivery down. Partners who build that capability on Sanity now win work others can't deliver yet.

Winning accounts together.

We map target accounts with you, bring you into active deals, and sell alongside you: warm introductions, joint pursuit, and our team in the room. You land bigger engagements and build durable pipeline on the accounts you care about most.

Build a new AI services practice

AI content operations is a new discipline, and a Sanity-based practice opens a repeatable services revenue stream as more teams make the shift. Sanity relies on partners to implement for customers, so the work is yours to own.

A dedicated partner team behind you.

A partner team whose job is your success: a Partner Manager who owns the relationship, plus enablement, co-marketing investment, and co-sell support.

How we work together

Winning accounts together

Account mapping, deal registration, and joint pursuit with our sales team on the accounts you're chasing.

Enablement.

Certifications through Sanity Learn, a partner sandbox, technical enablement sessions with our team, and the talk tracks and battle cards to position Sanity with confidence.

Co-marketing

Marketing development funds, directory placement, and joint content to build demand together.

A path that scales with you

Three tiers, one transparent path: Registered, Silver, and Gold. You move up by growing revenue with Sanity, and benefits grow with you, from deal registration and self-serve resources at Registered, to a Partner Manager, sandbox, marketing development funds, and directory placement at Silver, to a dedicated Partner Manager, featured placement, quarterly business reviews, priority co-marketing, and early product access at Gold.

Revenue and certification milestones set the path between tiers. We'll walk you through the specifics when you apply.