ahm provides health insurance to over 700,000 Australians. Its parent company, Medibank Private is Australia's second largest private health insurance provider with 3.8 million members.

ahm Health Insurance is a value-focused brand owned by Medibank Private Ltd, offering health insurance to over 700k members. Its parent company, Medibank Private Limited (ASX: MPL), is a national private health insurer based in Australia. It is Australia's second largest health insurance provider with 3.8 million members.

A flexible single-source CMS for multiple apps.

ahm needed a sustainable way to manage content across two React apps. They turned to Sanity for a decoupled solution. Results included improved customer experience, better sales performance, and content management capabilities for business users.

The implementation of Sanity decreased the number of content management tasks done by the developer team, allowing them to focus on building new features for their customers. ahm is further aiming to increase organic search traffic and conversion by serving content that is more personalised to their customer’s needs. The use of Sanity allows them to have a single source of truth for content creation, making it easier to manage content.

Sanity made it possible to focus on building new customer features instead of unnecessary content management tasks. Within 5 weeks we were in production!

A powerful backend for Australia's second largest health insurer

Every content team has it's own way of collaborating, and there is no off-the-shelf CMS that can truly cater to everyone. As a developer tool first and foremost, 

—the open-source application that's customizable via plugins—can be used to build a totally 

 and editor experience to match your marketing team’s needs.

But the customization doesn’t end there. Sometimes a great content model doesn’t reflect what content you work on the most, or how documents should be laid out for your editors. To simplify the entire editorial process, you can use 

 to organize documents to better fit how your editors and marketers work. With Initial Value Templates, you can set up efficient workflows, even connecting the Studio to external data sources for document creation.

Sanity Studio boasts real-time collaboration features and document history, and you can even add plugins and custom tools to Sanity Studio to set up review flows with calendar and kanban views.

Editorial workflow

Enhance the editorial experience

For our mobile-first generation, nothing but cutting-edge mobile experiences will do. For organizations looking to quickly launch native mobile app, single-page applications (SPAs) or progressive web applications (PWAs), Sanity can dramatically reduce the time to market.

With Sanity, developers don’t need to fit their data requirements to a relational or NoSQL database. Instead, they can 

 that fit the needs of their specific application. They also don’t need to worry about deploying and scaling their data storage because the 

With Sanity, developers don’t need to fit their data requirements to a relational or NoSQL database. Instead, they can define the data structure or schemas that fit the needs of their specific application. 

Mobile application backend

Launch and scale native mobile apps

With support for both GraphQL and Sanity’s open-source querying language GROQ for querying and content delivery, you can easily deliver structured content wherever you need it. In fact, as long as your frontend channel, device, or service can communicate over HTTP, Sanity can deliver content to it.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels. Leverage our CDNs for fast and reliable delivery all over the world, or the real-time APIs for instant updates. People have used Sanity for content across multiple websites, apps, chatbots, voice assistants, internet of things devices, and printed materials such as books.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels.

Omnichannel experiences

Go beyond legacy channels

Expanding into overseas markets can get complicated quickly—particularly if you need to build out new architecture and leverage new technologies to support translations and localized content.

We built Sanity to seamlessly connect with many different datasets while preserving itself as a single source of truth. This makes it easier for teams to manage multiple websites or frontend experiences with varying data and content needs.

Different datasets within Sanity, for example, can store content that’s translated or localized for specific countries or regions. Datasets can even synchronize with one master dataset using scripts to help maintain overall brand consistency across websites, global regions, digital channels, or nearly any other frontend. By using a multi dataset architecture, therefore, companies can utilize one configuration and workflow built with 

—the open-source SPA that’s highly customizable via plugins—while defining datasets based on delivery requirements.

Cornerstone OnDemand used Sanity to build editorial workflows

 that enabled website launches in 13 languages.

Multi-dataset architecture

Fuel your entire ecosystem with one centralized content hub

A contemporary brand needs multiple customer and client-facing channels. With Sanity, you can bring your own frontends, and use GraphQL or Sanity’s open-source querying language GROQ to manage, organize, push, pull, and deliver content anywhere.

As an API-first, headless CMS, Sanity was created to allow rapid iteration on content models. For instance, changing the content model will hot-reload the editing UI so you can test out your ideas immediately and query your new data structures over APIs.

With properly structured content, your editors can create content once and re-use it for numerous projects and channels, eliminating content duplication, wasted time, and marketing budget.

As a frontend-agnostic CMS, you can use your favorite frontend frameworks and static site generators, including React.js, Vue.js, Angular, Svelte, Gatsby, Gridsome, as well as eCommerce platforms. To get you started quickly, we even have 

—the open-source SPA that’s highly customizable via plugins.

With Sanity, you can bring your own frontends, and use GraphQL or Sanity’s open-source querying language GROQ to manage, organize, push, pull, and deliver content anywhere.