
The engineer's guide to content operations [E-commerce edition]
The developer's guide to eCommerce content ops
How engineers at Tecovas, SKIMS, and Lady Gaga scale e-commerce.
John Siciliano
For [Company]
How [COMPANY] can structure content at drop speed, reaching every storefront, campaign, and AI agent from one place.

Why now
Shoppers have changed how they buy. Is your content keeping up?
Faster product drops
Campaign cycles are shorter each season. Brands that launch from one place avoid the midnight scramble and win the drop.
Every shopper gets the right page
Most brands personalize to four segments. AI makes hundreds possible. Real cohorts, not broad buckets of people.
Search that works like shoppers thinks
AI agents are recommending products on shoppersβ behalf. Brands that structure content now are the ones that show up.
Your Sanity team
Iβve worked with brands like [name 3 D2C customers] when their content stack stopped keeping up with the business. Usually it looks the same from the inside: every content change waits on a dev ticket, localization drags on for weeks, and the platform canβt move as fast as the team needs to.
What changes that is structuring content so teams can build the shopping experiences customers expect, and so AI can actually do the repetitive work instead of creating more of it.
Iβve been following [COMPANY]βs [recent initiative], and I think there are a few places Sanity could help your team move faster. Happy to walk you through what that looks like.

What to expect
Results from brands building on Sanity, and the economics behind the switch.
$1M/minute on launch day
SKIMS processed $1M/min on their mobile app launch, with web and mobile running from one content foundation.
Two-week launches, now 20 minutes
Tecovas cut product launch time by staging full campaigns in Sanity and pushing them live in one release.
Saved Β£300k in translation costs
Loveholidays replaced agency translations with AI built into their content model. New markets launched in days, not months.
2.7x ROI in under six months
Organizations that properly modeled their content saw a 2.7x return with payback in under six months, per Forrester Total Economic Impactβ’ Study (2025).
Customer Story
Tecovas replatformed on a stack powered by Sanity and Hydrogen. Merchandisers now own the entire storefront experience, while developers ship 5x faster.
Read the story
5x
faster dev velocity
144Γ
faster product launches
10k
products updated in 30 seconds
See how Sanity's Content Operating System can power every campaign, market, and AI agent from one foundation.