How AI Is powering better personalization in e-commerce
Join Sanity and Vercel's e-commerce experts for a conversation on how AI is reshaping personalization and product discovery, plus a live demo of AI-powered search in action. This is episode 1 of our Structured Series for leaders tackling how content is modeled, connected, and governed in the AI era.
- Partner
- When
- May 15, 2026
- Where
- Streamed online
- Who
David Annez
SVP of Engineering
Sanity
Dan Laugharn
Senior Solutions Architect
Vercel
Jeff Hardison
VP, Product Marketing
Sanity
In addition to representing Sanity and Vercel’s expertise, David and Dan will share their best practices gleaned as leaders in e-commerce at loveholidays and Made in Cookware, respectively.
In this session, we'll cover:
- How AI is making personalization and targeting actually work: what's changed in the last five years, why the gap between large and small retailers is closing, and where the real opportunities are
- Why product search is the use case to watch: shoppers describe what they want in natural language everywhere else, but most storefronts still give them keyword matching and basic filters
- A demo of AI-powered product search: built on Sanity and Vercel, showing how embedding-based search delivers results that understand intent, not just keywords
- Where e-commerce is headed: and why the brands that get content structure and frontend performance right now will have a real advantage
If you're thinking about how to bring AI into your commerce stack, or you've started and want to see how others are approaching it, this session is for you.
- Q&A with Vercel and Sanity teams
- Recording sent to all registrants
- Live AI-powered product search demo