How Evelan helped DFK Nord AG revolutionize their digital real estate presentation and lead generation with Sanity Studio
The Challenge
DFK Nord AG, responsible for over 60 large-scale real estate projects, needed a centralized way to manage and showcase properties, while personalizing content for more than 100 employees across various branch offices. Their existing website lacked the flexibility to deliver dynamic content in real time and did not effectively support lead generation.
The Goal
DFK Nord AG aimed to build a robust, scalable website that:
- Centralizes all real estate data and media assets.
- Allows for customizable content delivery to each branch office.
- Significantly increases lead generation.
- Empowers the internal team to independently manage and update content without relying on developers.
Why Sanity Studio?
Evelan specializes in implementing Sanity Studio for modern websites, particularly when paired with Next.js and Chakra UI. Sanity Studio’s headless architecture allowed us to create a custom content model for DFK Nord AG’s evolving property data, all while providing an intuitive interface for non-technical users. By coupling Next.js for top-tier performance and Chakra UI for a streamlined design system, we ensured a fast, responsive user experience and a cohesive look across the entire site.
Key Sanity Studio Features Implemented
- Live Preview
Editors see changes instantly, enabling rapid iteration and reducing formatting errors. - Page Builder with 25+ Configurable Sections
Enables flexible page creation by mixing and matching various content blocks—such as text, images, and interactive elements—in any order. - Form Builder with HubSpot Integration
Allows the team to create unlimited custom forms directly within Sanity Studio, seamlessly syncing submissions with HubSpot for lead tracking. - Survey Funnels / Multi-Step Forms
Powers interactive customer journeys, improving user engagement and boosting lead quality by collecting detailed information step by step. - Real Estate Project Database
A dedicated data structure for over 60 properties, each with an overview page and a detailed “Exposé” page showing location, price, and media assets. - Advisor & Branch Office Database
Facilitates an interactive map-based search, enabling visitors to quickly find and contact their nearest DFK Nord AG advisor or branch office. - Bautagebuch (Construction Diary)
Manages hundreds of images per project, providing a visual timeline of ongoing construction work for clients and stakeholders. - Blog Function
Offers a flexible content space for news, updates, and editorial articles, helping to boost audience engagement and keep visitors informed about market insights or company announcements.
Tech Stack Highlights
- Next.js: Provides fast load times via server-side rendering and static generation.
- Sanity Studio: Offers a customized, headless CMS for streamlined property and marketing content management.
- Chakra UI: Maintains a consistent design system, reducing development effort while ensuring a polished user interface.
The Results
By leveraging Sanity Studio, DFK Nord AG now efficiently manages all real estate data from a single platform, customizing content for over 100 employees and multiple offices. In addition, the user-friendly nature of Sanity Studio allows in-house teams to rapidly update content—saving time and resources. Optimized landing pages and multi-step forms have led to a significant increase in qualified leads, surpassing 200 monthly inquiries.
Conclusion
Evelan’s deep expertise in Sanity Studio development, paired with modern tools like Next.js and Chakra UI, was key to transforming DFK Nord AG’s digital presence. We crafted a highly flexible, future-proof platform that not only centralizes property management but also enhances user engagement through a dynamic blog and significantly boosts lead generation. If you’re seeking a cutting-edge, scalable solution for your own digital transformation, trust Evelan’s proven approach to modern web development.
