Scaling a multi-brand e-commerce mobile app
Empower developers with unmatched content flexibility
Why choose Sanity over Contentful?
Sanity is a fully customizable, developer-first content platform that empowers teams with flexible, code-driven content modeling, real-time collaborative editing, and powerful querying capabilities—enabling you to build precisely the content experience your project requires.
Trusted by 2000+ leading brands
Sanity: Freedom, Flexibility, Customization
The main difference between Sanity & Contentful
Sanity provides complete developer freedom through an open, all-code platform that enables fully customizable content structures and collaborative editing, unlike Contentful's rigid, proprietary platform which restricts deep-level customization and flexibility.
Compare Sanity & Contentful
Key feature comparison
Real-time collaboration
Sanity's real-time collaboration lets multiple users simultaneously edit content, see live cursor movements, and leave comments directly—in contrast to Contentful's sequential editing—boosting productivity and reducing friction for teams working concurrently on content.
Collaborate in real-time →Flexible content modeling
Sanity enables flexible content modeling through schema-as-code, allowing developers to define and evolve complex, nested content structures programmatically, unlike Contentful's comparatively rigid, UI-driven approach which limits deep nesting and adaptability.
Discover flexible modeling →Open-source customization
Sanity's open-source Studio empowers developers to freely tailor content authoring interfaces and workflows with custom React components, providing deeper customization possibilities compared to Contentful's proprietary, more restricted App Framework environment.
Customize with freedom →Schema-as-code approach
Sanity's schema-as-code approach lets developers programmatically define content models using JavaScript, enabling seamless version control, rapid model evolution, and greater flexibility compared to Contentful's more rigid, UI-based content structure management.
Adopt schema-as-code →
Morning Brew sends 2B emails/year with 5 engineers. Here's how.
Instead of being stuck with migration scripts and a rigid dashboard, this team ship features and bespoke content interfaces to their content and ads teams. All on the same single-source-of-truth content.
Sanity has given us a clean slate and the opportunity to have our content platform match how the entire organization is thinking about content.
Emily Diamond
SVP, Product
Morning Brew
Sanity vs. Contentful on G2
See what G2 reviewers say about the key differences.
Customer stories
World-class composable businesses innovate with Sanity
⚡ Build fast. Edit live. Ship instantly.
From zero to production with Next.js starter
✅ Next.js 15 App Router for fast performance
✅ Live previews with real-time visual editing
✅ Drag-and-drop page builder with dynamic components
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Fast for developers
Build a high-performing customer engagement platform using Sanity’s API-first Content Operating System.
The no-ops Content Lake and deeply customizable, javascript-based Studio mean you can meet stakeholder needs.
Sanity Studio
The editing workspace your whole team can use. Built the way your developers want it.
Sanity Studio is a fully customizable content workspace that ships with real-time multiplayer editing, inline comments and tasks, version history, and AI assistance out of the box. Editors get a workspace that's organized around how they actually work, not around what the CMS was willing to give them.
Templates
Get started, faster
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
