Sanity is a fully customizable, developer-first content platform that empowers teams with flexible, code-driven content modeling, real-time collaborative editing, and powerful querying capabilities—enabling you to build precisely the content experience your project requires.
Sanity provides complete developer freedom through an open, all-code platform that enables fully customizable content structures and collaborative editing, unlike Contentful's rigid, proprietary platform which restricts deep-level customization and flexibility.
Sanity's real-time collaboration lets multiple users simultaneously edit content, see live cursor movements, and leave comments directly—in contrast to Contentful's sequential editing—boosting productivity and reducing friction for teams working concurrently on content.
Sanity enables flexible content modeling through schema-as-code, allowing developers to define and evolve complex, nested content structures programmatically, unlike Contentful's comparatively rigid, UI-driven approach which limits deep nesting and adaptability.
Sanity's open-source Studio empowers developers to freely tailor content authoring interfaces and workflows with custom React components, providing deeper customization possibilities compared to Contentful's proprietary, more restricted App Framework environment.
Sanity's schema-as-code approach lets developers programmatically define content models using JavaScript, enabling seamless version control, rapid model evolution, and greater flexibility compared to Contentful's more rigid, UI-based content structure management.
Instead of being stuck with migration scripts and a rigid dashboard, this team ship features and bespoke content interfaces to their content and ads teams. All on the same single-source-of-truth content.
Read case studySanity has given us a clean slate and the opportunity to have our content platform match how the entire organization is thinking about content.
Emily DiamondSVP, Product
See what G2 reviewers say about the key differences.
✅ Next.js 15 App Router for fast performance
✅ Live previews with real-time visual editing
✅ Drag-and-drop page builder with dynamic components
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Build a high-performing customer engagement platform using Sanity’s API-first Content Operating System.
The no-ops Content Lake and deeply customizable, javascript-based Studio mean you can meet stakeholder needs.
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
