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Case Studies

Sanity enables companies of all sizes to create remarkable digital experiences.

PUMA moves fast and gets global teams in sync with Sanity

Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.

  • A single source of truth for digital content in the cloud, across global markets

  • Seamless campaign creation and publishing for more immersive product experiences

  • A structured content ecosystem capable of supporting future innovation

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Digital transformation with structured content

AT&T, a multinational telecommunications company, embarked on a digital transformation journey to meet heightened customer expectations and deliver a consistent, personalized brand experience across all touchpoints.

  • Delivering a consistent, personalized brand experience across web, mobile, virtual agent, and in-store channels.

  • Structured content model enabling faster time-to-market for new content, offers, and experiences.

  • Streamlined content management by creating reusable content components that can be adapted to multiple touchpoints.

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Scaling multi-brand e-commerce with composability

Tata Digital integrates 20+ brands to launch their SuperApp, Tata Neu, in 4 months with Sanity—overcoming the challenges of content diversity and siloed stacks.

  • Bringing to life every brand's vision
    Code-driven content modeling empowers developers to meet vastly diverse requirements across use cases

  • From idea to production in 1 hour
    Easy-to-use UI empowers 30 content authors to autonomously manage multi-brand experiences

  • Eliminating maintenance overhead
    APIs and webhooks to integrate homegrown systems and 3rd party tools across 20+ disconnected apps

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More collaborative teams, more intentional customer connections

Tecovas graduated to Sanity from their homegrown CMS to bring together engineers, merchandizers, and marketers together to drive customer value

  • More Collaborative Teams

  • Increased Product Confidence

  • Personalized Customer Moments

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From Newsletter Company to Media Brand, Powered by Sanity

Sanity’s single source of truth for content and data enables omnichannel media distribution and quick introduction of exciting new brands

  • Content editors embrace Sanity for flexibility and intuitive interface

  • Engineering can do more with less software and less duplication of effort, creating rapid ROI

  • Company can chart a path to being a rich-media company

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Driving traffic, freeing up engineers, and unleashing content teams

Self serve content creation accelerates content development leading to better SEO and 19% more traffic. Self serve A/B testing boosts conversions.

  • Increased content velocity

  • Faster site speed

  • More traffic

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Modernizing luxury with composable commerce

Nour Hammour built a stack with Shopify’s Hydrogen framework, Oxygen, and Sanity to 2x sales—while improving the editing experience.

  • Four months from design to fruition
    <4 months from design handoff to launch

  • High-converting customizations
    97% increase in conversion rate, 214% increase in revenue

  • Bringing in-store luxury online
    Nour Hammour team can curate guides with cohesive mini-collections right within Sanity—and without developer help.

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Building a streamlined content engine with Sanity

How Waterbear cut their process time for launching new content in half by migrating from two separate CMSes into Sanity.

  • One centralized CMS

  • Engineering time down 90%

  • 100s of community pages launched

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From legacy tech to composable commerce: building a global, luxury shopping experience

Lift Foils’ luxury hydrofoil products now have an equally stunning online storefront to inspire and help visitors take the next step in their journey.

  • A video-rich, ultra-fast website (along with great payment processing) improves conversion

  • A central source of truth for content across several Shopify instances reduces overhead for content and dev teams alike.

  • Customized editing UI and structured content power best-in-class shopper experiences like complex product configurators and dealer locators.

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Creating a unique digital experience that increased revenue by 11%

AETHER brings the impact of brick-and-mortar shopping experiences online, powered by Sanity and Shopify.

  • Unique Product Detail Pages (PDPs) can be built in a single day instead of taking weeks.

  • More tangible visual content helps customers feel like they’re getting an in-store experience, spurring purchases and increased engagement with product lines.

  • A direct integration with Shopify connects visual storytelling with the purchase process seamlessly.

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Boosting Core Web Vitals and opening up new revenue streams

Moving off WordPress enabled the world’s largest SEO conference to create a more engaging user experience, improve SEO, and introduce new locations faster.

  • Massive time savings for content teams with streamlined content management experience.

  • Significant boost in Core Web Vitals and performance leading to increased SEO, traffic, and awareness

  • Content is easily updated, reused, and made discoverable to engage and grow their community.

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Personalizing digital experiences for global audience

Sanity’s single source of truth for content and data streamlines localized content for users, with less engineering effort and 70% shorter release cycles.

  • Improved content velocity: 7-10 days to 72 hours

  • Automated translation through structured content

  • More personalized, innovative digital experiences

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Easy content modelling for one of the internet’s largest CDNs

Cloudflare needed a fast showcase site for their new serverless product - Workers. They chose Sanity + Gatsby to align with their own reputation for speed and reliability.

  • Application: Your favorite tools
    Flexible content modeling

  • Workflow: SEO & A/B testing
    Landing page builder

  • Feature:
    Powerful image optimization

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Endlessly configurable lights powered by APIs & microservices

Rich Brilliant Willing illuminate some of the world’s most prestigious interiors. With help from Sanity and Engine Digital they transformed their B2B E-commerce experience: empowering clients with the ability to configure products to their needs from over 75,000 combinations of fixture, finish, voltage, and color temperature.

  • Application: E-commerce
    Product configurator

  • Workflow: Collaborative Editing
    Time-saving automations

  • Integration: Content Enrichment
    Data preprocessing for faster build times

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Sanity has helped us transform the way we deliver content. It’s easy to customize and extend to meet our growing business needs.

Adina Ong, Web Development Manager, Cornerstone OnDemand

CornerStone moved away from the monolith with help from Sanity

Cornerstone OnDemand (CSOD) switched out their monolithic CMS with Sanity.io to quickly build editorial workflows for translation and get their websites on the JAMStack with multiple languages.

  • Improved content editing experience

  • Flexible content modeling

  • Accelerated developer pace

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Global content delivery to state-of-the-art emergency training devices

Laerdal’s interactive medical manikins are used to train EMTs and medical professionals around the world. They needed to move to modern subscription models and improve the delivery of medical scenario scripts to their global network of devices. With help from Sanity they transitioned away from fixed licensing and asynchronous content delivery into tiered subscriptions and content in the cloud. Sanity connects with their user apps and internal APIs for script storage, collection management, and real-time content delivery.

  • From prototype to production ready

  • Code + content in parallel

  • Multilingual User Interfaces

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I was absolutely blown away by my ability to structure content easily. The inline modules in the Portable Text really changed the game and elevated the experience, especially for the client.

The best of Shopify meets headless structured content

Prima needed a stack that combined scalable eCommerce with a best-in-class editor experience. They chose Shopify for its strengths in product management and backed it with structured content.

  • Custom product experiences

  • Editor preferred

  • Nested content modules

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A better digital experience for millions of travellers

With their traditional CMS Eurostar experienced long, inefficient development cycles. They coupled Sanity with React and GraphQL and saw an 80%+ decrease in the time required to complete CMS-related development tasks. Improvements to content structure made for better customer experiences across a range of locations and market segments.

  • Localization & personalization

  • Compatible with modern frontends

  • Shorter development cycles

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    A powerful backend for Australia's second largest health insurer

    ahm needed a sustainable way to manage content across two React apps. They turned to Sanity for a decoupled solution. Results included improved customer experience, better sales performance, and content management capabilities for business users.
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