E-commerce CMSProducts, stories, pricing. One backend for your entire store.
Your catalog lives in one system. Your marketing content lives in another. Sanity gives commerce teams one structured backend for all of it, with real-time delivery, Shopify sync, and AI that handles the repetitive work.
Trusted by Leading Retail Brands
Built for how commerce teams actually work
Model your catalog as structured data, not page templates
Products, variants, and attributes stored as structured JSON with referential integrity. Update a detail once, it reflects everywhere: storefront, app, shopping agent.
Translate, tag, and enrich your catalog with AI
500 product descriptions need translating? Metadata missing across your catalog? Content Agent handles bulk edits and gap analysis through conversation. Days of work, done in minutes.
Publish pricing and inventory the moment they change
Stale prices lose sales. Live CDN delivers content the instant your team publishes. No cache invalidation, no polling, no outdated prices on your storefront.
Launch product drops across every market at once
Bundle PDPs, banners, and marketing content across markets. Preview everything together, publish in one click. No more market-by-market coordination.
Connect to your commerce stack
Bi-directional Shopify sync out of the box. Build custom integrations with Sanity's APIs. The content layer for your commerce ecosystem, not a replacement for it.
PUMA moves fast and gets global teams in sync with Sanity
“Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.”
Bettina Donmez
Senior Manager of E-commerce Platform Development
PUMA
Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.
One catalog. Every channel. No copy-paste.
One structured source of truth for product content, marketing copy, and editorial stories. Define your schema in code, reference products anywhere, and update once to keep everything current.
Sync your store. Keep your stack.
Sanity is the content layer your commerce platform doesn't have. Sync product data bi-directionally, then build the buying guides, lookbooks, and editorial collections that turn browsers into buyers.
Built to scale, not maintain
Tecovas replatformed on a stack powered by Sanity and Hydrogen. Merchandisers now own the entire storefront experience, while developers ship 5x faster.
- faster dev velocity
- 5x
- faster product launches
- 144×
- products updated in 30 seconds
- 10k
Sell in every market without duplicating your catalog
Localized descriptions, market-specific pricing, and multi-language catalogs from one workspace. Regional teams adapt. Central teams keep governance. Content Agent handles the translation work.
Your catalog is ready for what comes next
AI shopping assistants, personalized recommendations, voice commerce. Sanity's API-first backend and Agent Context give AI agents governed access to your catalog with real business rules and live inventory. No migration required.
Ship features, not content fixes
See how brands like SKIMS, Nordstrom, and PUMA use Sanity to run commerce content operations at scale.