PUMA moves fast and gets global teams in sync with Sanity
Magazine CMSYour stories, everywhere, faster.
Articles, author profiles, issue archives, newsletters, media galleries. Publishing teams manage content that needs to work across every channel and format. Sanity gives your editorial team one structured content backend to manage it all, with rich text that carries its own data layer and AI that handles the repetitive work.
Trusted by leading digital innovators
Built for how editorial teams actually work
Model your editorial content your way
Content Lake stores editorial content as structured JSON with true referential integrity. Model the relationships between articles, authors, issues, categories, and tags however your publication needs. Portable Text gives your rich content a full data layer, so the same article works in web, app, print, and newsletter without reformatting.
Automate the editorial grind
Updating SEO metadata across 2,000 archived articles? Localizing a content series into four languages? Content Agent handles bulk edits, audits, and gap analysis through conversation. What took days takes minutes.
One media library for the whole team
Magazine publishing runs on images. Media Library gives your whole organization structured, queryable media with metadata you can search and filter with GROQ. No more digging through folders or re-uploading the same asset to different tools.
Ship issues in one click
An issue launch touches feature articles, cover imagery, author bios, newsletter content, and social assets across multiple channels. Content Releases lets your editorial team group all those changes, preview them together, and publish everything at the right moment. No more coordinating piece by piece.
How Complex uses AI to match products with articles
AI automatically adds relevant product recommendations to every article. ~60 lines of code. No added infrastructure. All native to Sanity.
- hours saved per month
- 80
- lines of code
- 60
- added services
- Zero
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Platform Overview
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Explore Content Lake →Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Sanity Studio →APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
Read docs →AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
Explore all →
