Easily integrate content into both digital and analog channels such as books.

Multi-channel

The team could more easily build different modes of navigation with projects as structured content.

Improve searchability across projects

Entries of structured content could be reused with setting references between documents, vastly reducing overhead.

Reduce data duplication

OMA is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural 

Office for Metropolitan Architecture

Bengler was a digital consultancy and product development studio exploring the communicative affordances of technology.


Bengler

Founded by Rem Koolhaas in the mid 1970s the OMA has since grown into a diverse partnership. Its architectural catalogue runs to hundreds of buildings and masterplans, yet the organization is as much defined by their work in media, politics, renewable energy, technology, publishing and fashion.

Through a competition the Oslo agency Bengler was selected to redesign and relaunch the OMA project catalogue. Bengler were in the process of building the first iteration of what was to become Sanity.io and decided to finish the minimally viable product while working on the project.

Bengler typically did not build portfolio sites, but rather made database backed websites for media conglomerates. They therefore thought a CMS should be able to treat content as data.

For the OMA this meant that content rework could start at once the patterns in their data was found. Bengler wrote webscrapers to turn the old website into spreadsheets and OMA corrected transcription errors and factual mistakes.

The result of this process was an archive that correctly portrayed the projects in terms of their phases,  team members and programs. It’s important to note that this work in itself is of high value with or without the website. It is a reusable database that contains facts about the organisation that are true irrespective of media form.

For digital designers, thinking like an archivist in the beginning of a project gives you a lot of freedom later in the process. When your content is stored in a proper database you can let design alogrithms to do you work for you.

In the OMA website this is clear a couple of places: every 30 minutes the entire content graph is unspooled and reassembled according to an editorial strategy that prioritizes new content, keeps content on the same topic close together (but only up to a point) and attempts to have the right mix of content.

Every project in the database also has a geographic coordinate and a map position. This lets OMA search instagram for images close to the buildings and to curate them as part of the project presentation. The tools for this is integrated into the CMS itself as a simple React component.

Geographically-aware websites, searchable books, and internal tooling.

40 years of The Office for Metropolitan Architecture (OMA) history was converted into structured data and used to create geographically-aware websites, searchable books, and internal tooling.

3x deployment frequency

Easy content modeling

More freedom for editors

More about widgets

Custom widgets

Google Analytics & Yoast plugins

BYO dashboard widgets

Get stats & content in the same tab

Write in the same place you get insights

Connect content with events from other services

Custom dashboards

Analyze and publish, all at once

Trigger content events from other services

Feed analytics and reporting dashboards into the place where you write. Connect to Slack when something happens. Build your own performance indicators for productive content teams.

Our editing environment is open source so you can shape it the way you want.

Publishing

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Build beyond your expectations

Make other services a part of your editing environment

Everything in the one place

Work with feature-rich APIs

Secure global CDN delivery

Single source of truth

Learn more about Portable Text

Annotate text with anything

Reference business data within spans

Write content for web, print, and speech – all within the same document

Future friendly Rich Text

Learn more about multichannel previews

Real-time previews

Add multiple views to a single document

View several previews 

Preview anything

Publish from a single source of truth

Work with truly flexible Rich Text

Make your content last longer, travel more places, and be easier to manage from a single source of truth.

We don’t restrict your content to HTML or your reach to sites and apps. Design a custom home for all your data and let it reach your audience wherever you might find them.

Multichannel

Use a landing page builder

Provide for any channel or market segment

Control the message without losing structure

Read the case study

Eppo Heemstra - Marketing Operations Manager - Mambu

Learn more about the Sanity developer experience

Fast, findable pages

Optimizing with Sanity

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Marketing stack friendly

Can work with API translation services

Plugins for Google Analytics & Yoast

Plays well with others

Sanity makes marketing teams more impactful and self-sufficient.

We provide total control over content and meta so you can build, test, and iterate your way to larger audiences and higher conversions.

Marketing sites

Better stories. To more people. With less effort.

OMA bridges analog and digital content with Sanity

OMA business development use Sanity to more efficiently develop RFPs using faceted search tools and print on demand.

With structured content as the single source of truth, OMA can reuse content about projects for generating automatically typeset prints for their in-house book press.