Easily integrate content into both digital and analog channels such as books.

Multi-channel

The team could more easily build different modes of navigation with projects as structured content.

Improve searchability across projects

Entries of structured content could be reused with setting references between documents, vastly reducing overhead.

Reduce data duplication

OMA is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural 

Office for Metropolitan Architecture

Bengler was a digital consultancy and product development studio exploring the communicative affordances of technology.


Bengler

Founded by Rem Koolhaas in the mid 1970s the OMA has since grown into a diverse partnership. Its architectural catalogue runs to hundreds of buildings and masterplans, yet the organization is as much defined by their work in media, politics, renewable energy, technology, publishing and fashion.

Through a competition the Oslo agency Bengler was selected to redesign and relaunch the OMA project catalogue. Bengler were in the process of building the first iteration of what was to become Sanity.io and decided to finish the minimally viable product while working on the project.

Bengler typically did not build portfolio sites, but rather made database backed websites for media conglomerates. They therefore thought a CMS should be able to treat content as data.

For the OMA this meant that content rework could start at once the patterns in their data was found. Bengler wrote webscrapers to turn the old website into spreadsheets and OMA corrected transcription errors and factual mistakes.

The result of this process was an archive that correctly portrayed the projects in terms of their phases,  team members and programs. It’s important to note that this work in itself is of high value with or without the website. It is a reusable database that contains facts about the organisation that are true irrespective of media form.

For digital designers, thinking like an archivist in the beginning of a project gives you a lot of freedom later in the process. When your content is stored in a proper database you can let design alogrithms to do you work for you.

In the OMA website this is clear a couple of places: every 30 minutes the entire content graph is unspooled and reassembled according to an editorial strategy that prioritizes new content, keeps content on the same topic close together (but only up to a point) and attempts to have the right mix of content.

Every project in the database also has a geographic coordinate and a map position. This lets OMA search instagram for images close to the buildings and to curate them as part of the project presentation. The tools for this is integrated into the CMS itself as a simple React component.

Geographically-aware websites, searchable books, and internal tooling.

40 years of The Office for Metropolitan Architecture (OMA) history was converted into structured data and used to create geographically-aware websites, searchable books, and internal tooling.

OMA bridges analog and digital content with Sanity

Content hub for content served across both digital and analog content channels.

OMA business development use Sanity to more efficiently develop RFPs using faceted search tools and print on demand.

Sanity is your very own real-time, schema-less, and cloud-based data storage system.

The Sanity Data Store is highly accessible using a number of methods ranging from requests via Sanity API, to integrating with a client library, to using the HTTP API directly. That means the archived information can easily be integrated with employee or customer-facing frontends, and even published to analog channels like books.

—an open-source application that's customizable via plugins—offers full document revision histories and the ability to rollback to previous versions. This is critical for thoroughly archiving content and data. In addition, projects can have a number of datasets with customizable access and permissions rules.

Finally, Sanity stores information as structured content, thereby eliminating content duplication. Documents can easily refer to each other in a hierarchical fashion, or leverage many other taxonomy concepts to organize data. Archived information is also highly searchable with Sanity’s open-source querying language GROQ, as well as GraphQL.

OMA converted 40 years of information into structured data

 to fuel websites, books, and internal tooling.

Data and document archives

Safely store, organize, and access all your assets

With structured content as the single source of truth, OMA can reuse content about projects for generating automatically typeset prints for their in-house book press.

With support for both GraphQL and Sanity’s open-source querying language GROQ for querying and content delivery, you can easily deliver structured content wherever you need it. In fact, as long as your frontend channel, device, or service can communicate over HTTP, Sanity can deliver content to it.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels. Leverage our CDNs for fast and reliable delivery all over the world, or the real-time APIs for instant updates. People have used Sanity for content across multiple websites, apps, chatbots, voice assistants, internet of things devices, and printed materials such as books.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels.

Omnichannel experiences

Go beyond legacy channels

Personalized customer experiences are magnetic, giving your customers and clients a sense of belonging while showing them the most relevant content, products, and services.

—the open-source application that's customizable via plugins—you can build flexible content models for any number of audience segments. Choose freely if you want to segment content by page, field, block, documents, whole datasets, or a combination, reusing content models and Studio configurations.

Thanks to sparse representations that let you define fallbacks, you only need to define the variations you need. Plus, with Sanity’s powerful content delivery APIs, developers can select lightweight payloads for the right markets. For marketers, that means faster content delivery and loading times, even in marketers with low bandwidth.

Choose freely if you want to segment content by page, field, block, documents, whole datasets, or a combination, reusing content models and Studio configurations.

Audience segmentation

Personalize content at scale

 - an open-source application that's customizable via plugins, organizations can modify the interface to simplify employee workflows.

Sanity Studio also enables capabilities such as real-time collaboration, document revisions, and live previews out-of-the-box—all of which enhance the employee experience. To make matters even smoother, Sanity stores information as structured content that can easily integrate with your existing data, and your existing legacy platforms. For these reasons, organizations choose to use Sanity managing their intranet and internal knowledge base.


With Sanity organizations can modify the interface to simplify employee workflows, leveraging capabilities such as real-time collaboration, document revisions, and live previews out-of-the-box—all of which enhance the employee experience.