Skip to content
Sanity
    • Platform

      Sanity Studio

      Flexible editing environment

      APIs

      Connect to anything

      Content Lake

      Real-time database

      Try product demo

      Features

      Real-time collaboration

      Fearlessly work with content

      Precise content querying

      Treat content as data with GROQ

      Localization

      Coherent messaging across territories

    • Use cases

      E-commerce

      Richer shopping experiences

      Marketing sites

      Control your story

      Products & services

      Innovate and automate

      Mobile apps

      Content backend for every OS

      View all

      Integrations

      Shopify
      Mux
      Vercel
      Netlify
      Algolia
      Cloudinary
      BigCommerce
      Commerce Layer
      Smartling
      Transifex
      View all
    • Learn

      Documentation
      Studio API Reference
      API reference
      Guides
      GROQ cheat sheet
      Sanity UI
      Get started

      Build and share

      Templates
      Tools and plugins
      Schemas and snippets
      Project showcase
      Share your work
      Browse Exchange

      Frameworks

      React
      Vue
      Next.js
      Nuxt.js
      Svelte
      Remix
      Gatsby
      Astro
      Angular
      Eleventy
      View all
    • Discover

      Blog
      Resource library
      Agency partners
      Become a partner
      Technical support
      Talk to sales

      Case studies

      Puma

      Source of truth for global markets

      Aether

      Unique digital shopping experience

      Morning Brew

      Omnichannel media distribution

      InVision

      Delivering exceptional customer experiences

      View all

      Popular guides

      Headless CMS
      Structured content
      Content modeling
      Headless SEO
      Static websites
      View all
    • Enterprise
    • Pricing
    • Log in
    • Contact sales
    • Get started
Contact salesGet started
  1. Case Studies
  2. Rich Brilliant Willing

Endlessly configurable lights powered by APIs & microservices

Rich Brilliant Willing illuminate some of the world’s most prestigious interiors. With help from Sanity and Engine Digital they transformed their B2B E-commerce experience: empowering clients with the ability to configure products to their needs from over 75,000 combinations of fixture, finish, voltage, and color temperature.

Use case

Structured content platform, product data store, page builder, and integration layer for rbw.com.

Site pages
100,000
SKUs
75,000+
Employees
50+

To bring product design to the hands of customers, we needed a platform that could support an extensive number of product variations.

Sanity handled all our data and uptime requirements without involving us in ops and servers. Its flexibility let us work in an agile way: changing our data model on the fly as we discovered more about the project’s needs.

Joe Prisk – Frontend Engineer – Engine Digital
About the customer

Rich Brilliant Willing is an award-winning lighting design and manufacturing B-corporation headquartered in Brooklyn, New York. Their products illuminate many of the world’s leading hotels, restaurants, and Fortune 500 companies. They manufacture locally using the highest standards in materials, craftsmanship, and social-environmental accountability. They partnered with Engine Digital to bring this experience to market.

Application
Content management
Product data store
Page builder
Integration layer
Integrations
Gatsby Cloud
Snipcart
Algolia
Firebase
AWS
Zendesk
Netsuite
Key benefits

E-commerce products built on-the-fly

Extensive product variation was made possible by adding customer-generated combinations of product part codes to data attributes in the site’s HTML. Snipcart built shoppable products from these Sanity-hosted attributes in real-time. This lets RBW focus on the creative work of how product parts combine, instead of spending time maintaining unique records for every variation.

Time-saving automations

In the past RBW had to manually add new client contacts to their Netsuite ERP, and create product specification sheets manually with InDesign. By unifying product and marketing data in Sanity, they were able to automate ERP onboarding for new website accounts, and generate on-demand PDF product sheets in real-time based on their customer’s preferences.

Data preprocessing for faster build times

RBW’s product configurator contained so many variations it made build times on their JAMstack site slower than they wanted. They fixed this by connecting their own middleware with Sanity to preprocess product data in readiness for static site generation. This delivered the build times they needed without compromising source data.

    Product

    Sanity StudioAPIsContent LakeSecurity & Compliance
    • Sanity vs Contentful
    • Sanity vs Strapi
    • Sanity vs Wordpress
    • Sanity vs Adobe Experience Manager
    • Sanity vs Hygraph
    • Sanity vs Sitecore
    • Sanity vs Storyblok
    • Sanity vs Contentstack
    • Sanity vs Prismic
    • Sanity vs Drupal
    • Sanity vs ButterCMS

    Resources

    DocumentationBlogResource libraryCase Studies
    • React Blog
    • Gatsby Blog
    • Next.js Landing Pages
    • Making a PWA
    • Single Page Application
    • Svelte & Typescript App
    • Vue & Tailwind Blog
    • Developer Portfolio Templates
    • Form validation with Yup
    • Live Preview with Next.js and Sanity.io
    • Next.js blog
    • Next.js personal website
    • Clean Next.js + Sanity app
    • Clean Remix + Sanity app
    • Clean SvelteKit + Sanity app
    • All Templates
    • Agency partners
    • Technology partners
    • Headless CMS 101
    • Static Sites 101
    • Headless Commerce 101
    • CMS for enterprise
    • Headless SEO
    • Localization
    • Content as a Service
    • What is a DXP?
    • Typescript 101
    • Ecommerce SEO
    • What is a Composable DXP?
    • What is an API?
    • GraphQL vs REST
    • React CMS
    • Next.JS CMS
    • CMS for Shopify
    • API-first CMS
    • Content platform
    • Multilingual CMS
    • Static Site CMS
    • Gatsby CMS
    • Node CMS
    • E-commerce CMS
    • Vue CMS
    • Angular CMS
    • GraphQL CMS
    • Newspaper CMS
    • Magazine CMS
    • CMS for apps
    • Remix CMS
    • Nuxt CMS
    • SvelteKit CMS
    • Agile CMS
    • Eleventy CMS

    Company

    Contact SalesEnterpriseCareersTerms of ServicePrivacy PolicyAccessibility Statement

    Stay connected

    • GitHub
    • Slack
    • Twitter
    • YouTube
    • Stack Overflow
    • Blog RSS
    • Newsletter
    ©Sanity 2023