Eurostar uses Sanity to improve content personalization across any combination of 8 locales, and 8 market segments. 

Localization & personalization

Sanity’s API-based approach to content empowered the Eurostar team to build with the tools best suited to their needs and expertise.

Compatible with modern frontends

Structured content and modern development tools make for flexible and efficient workflows. 

Shorter development cycles

Eurostar connects the United Kingdom to France, Belgium, and the Netherlands over high-speed rail. They have provided transportation to over 200 million passengers.

Eurostar

Eurostar International Limited is a provider of a high-speed passenger rail services, directly linking the UK to France, Belgium and the Netherlands via the Channel Tunnel, and other associated products and services.

A localization and segmentation-friendly content platform. Compatible with modern stacks. Capable of delivering to millions of users.

With their traditional CMS Eurostar experienced long, inefficient development cycles.

They coupled Sanity with React and GraphQL and saw an 80%+ decrease in the time required to complete CMS-related development tasks. Improvements to content structure made for better customer experiences across a range of locations and market segments.

Development tasks in the CMS that used to take 2-3 weeks to deployment, now take 2-3 days

Peter Hopkins, Senior Product Owner

Our traditional PHP stack was holding us back and required long development cycles.

With Sanity, CMS development tasks that used to take 2-3 weeks now take 2-3 days. Sanity also enabled advanced localization, A/B testing and SEO optimization across eight markets.

A better digital experience for millions of travellers

There are many ways of setting up multiple websites on Sanity. For CSOD it made sense to share one configuration of the Studio, but deploy one for each of the locales connected to separate datasets. Having one dataset as the master, they can also set up small syncronizing scripts for content that should be shared and translated across all the locales. 

Expanding into overseas markets can get complicated quickly—particularly if you need to build out new architecture and leverage new technologies to support translations and localized content.

We built Sanity to seamlessly connect with many different datasets while preserving itself as a single source of truth. This makes it easier for teams to manage multiple websites or frontend experiences with varying data and content needs.

Different datasets within Sanity, for example, can store content that’s translated or localized for specific countries or regions. Datasets can even synchronize with one master dataset using scripts to help maintain overall brand consistency across websites, global regions, digital channels, or nearly any other frontend. By using a multi dataset architecture, therefore, companies can utilize one configuration and workflow built with 

—the open-source SPA that’s highly customizable via plugins—while defining datasets based on delivery requirements.

Cornerstone OnDemand used Sanity to build editorial workflows

 that enabled website launches in 13 languages.

Multi-dataset architecture

Fuel your entire ecosystem with one centralized content hub

CSOD runs its new website using the React-based website framework Gatsby.js. With 

 they also get low latency real-time previews for their marketers. Using block content with 

 they could make intuitive page builders for landing pages, but not locking the content to one particular markup language.

Sanity unlocks marketing teams with landing pages backed by structured content.

Combine Sanity with audience insights, 3rd party platforms, and data from internal systems to optimize workflows and drive campaigns that convert.

Sanity is the content backend for efficient frontend workflows.

Use your favourite JavaScript framework to access content over APIs and build in an intuitive and logical manner.

Integrate Sanity with design systems like 

 to populate your components with real data. Test-drive Sanity with our starters for React (

Sanity integrates with modern hosting and serverless platforms like Zeit, Netlify, and AWS to achieve excellent lighthouse performance scores.

fast images with on-the-fly transformations

 from a global CDN. Provision content flows for SEO metadata that improve SERP with microformats, Google listings, Open Graph, JSON-LD, and more.

Structure content the way you need it. Build using a single source of truth to avoid the pitfalls of managing content across marketing and business platforms.

Use product data, inventory, and geolocation to drive display. Synchronise Sanity with data from legacy systems – work with content old and new, and distribute it through scalable, flexible APIs.

Use code to mix-and-match content blocks and automate page creation for target demographics. Combine conditional logic with audience insights to to personalise, optimize, A/B test, and convert.

 for an intuitive project-tailored editor experience.

Support efficient workflows with real-time preview and real-time collaboration. Roll back documents to previous versions. Integrate Google Analytics into the editing experience and see how different published versions of a document affect bounce rate and dwell time.

As long as your marketing stack has APIs you can integrate it with Sanity.

Sanity works with best-in-breed marketing automation and CRM services like Hubspot, Marketo, and Salesforce. Use it to gate content, collect email leads, and build relationships.

Sanity can be used to create sophisticated page builders that non-technical editors will find user-friendly. It's also easy to configure web pages to be modularized, giving marketers easy editing access to specific sections and components that can be combined, nested, moved, and customized.

Landing page builder

Create, test, and iterate with structured content

Personalized customer experiences are magnetic, giving your customers and clients a sense of belonging while showing them the most relevant content, products, and services.

—the open-source application that's customizable via plugins—you can build flexible content models for any number of audience segments. Choose freely if you want to segment content by page, field, block, documents, whole datasets, or a combination, reusing content models and Studio configurations.

Thanks to sparse representations that let you define fallbacks, you only need to define the variations you need. Plus, with Sanity’s powerful content delivery APIs, developers can select lightweight payloads for the right markets. For marketers, that means faster content delivery and loading times, even in marketers with low bandwidth.

Choose freely if you want to segment content by page, field, block, documents, whole datasets, or a combination, reusing content models and Studio configurations.

Audience segmentation

Personalize content at scale

With support for both GraphQL and Sanity’s open-source querying language GROQ for querying and content delivery, you can easily deliver structured content wherever you need it. In fact, as long as your frontend channel, device, or service can communicate over HTTP, Sanity can deliver content to it.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels. Leverage our CDNs for fast and reliable delivery all over the world, or the real-time APIs for instant updates. People have used Sanity for content across multiple websites, apps, chatbots, voice assistants, internet of things devices, and printed materials such as books.

With Sanity as your content’s single source of truth, you can easily reuse and repurpose text, images, and other media across multiple channels.

Omnichannel experiences

Go beyond legacy channels

Sanity provides an experience like Google Docs within a CMS. Our editing environment has real-time capabilities built-in so that you can work faster, and collaborate with colleagues regardless of where they are to get things done.

We got editing basics right so that your editors don’t waste time on repetitive actions. Sanity supports all the features you’d expect as well as 

, image paste from clipboard, MS Word format preservation, and customizable 

 document states built in, but doesn’t stop there. You can 

, such as approval states with custom badges, then sequence them however you need.

You can also assign documents between users, and combine states and assignments to build a kanban/swimlane style document project management interface.

 however you like to meet the needs of content creators.

Managing complexity can be a challenge for advanced content projects. Use our 

 to partition and arrange content types for a clean admin interface.

choose which text and image fields appear in your document lists

 so that editors can preview what they need at a glance. Sanity also lets you build and incorporate multiple 

 with custom fonts, colors, and logos to match your project’s style.

 of every field and document down to the keystroke. If you need to go back to a previous session you can easily travel back in time and fetch an old version.

With Sanity you get editing experiences adapted to the way you work, not the other way around. The Sanity Studio ships with sensible defaults to get you started instantly, yet extends to meet the needs of advanced content teams.

Editorial workflows

Work faster with tailored editing experiences

A growing brand needs a growing team of content creators. When it comes to entering new markets and regions, you may even need brand new editor environment to support different languages and new forms of content.

With Sanity, it’s straightforward to set up multiple editor environments by deploying several instances of 

 - the open-source application that's customizable via plugins. Global organizations find it convenient to customize the Sanity Studio for specific languages tailored to their specific office locations.

With Sanity, it’s straightforward to set up multiple editor environments by deploying several instances of Sanity Studio - the open-source application that's customizable via plugins.

Multiple editor environments

Give every content creator room to innovate. 

When dealing with localization, context is everything and text is just the beginning.

Sanity doesn’t restrict your content's structure. Create content models that span languages and territories in ways that suit you best.

Apply localization to any combination of 

 levels to get the optimal workflow and localization for your audience.

 that lets you decide how and where to support translations. Start with strings and extend to support tailored graphics, captions, and ALT texts.

 and intelligent rule-based fallbacks. You can also group and sequence editor inputs any way you like to support content quality with optimized workflows.

Sanity supports integrations with API-based 3rd party services. Connect to translation platforms like Transifex and Smartling to build workflows that work the best for your organization.

Ensure consistent and efficient messaging across business regions with localization deployed at the 

 level. Generate master content at HQ and support override patterns for satellite regions.

Localization is a way to get the same message across to different people. If this sounds similar to personalization and segmented messaging, that’s because structurally, it is.

The same data modelling techniques used to provide locales can also deliver content based on audience segment, preference, or lifecycle.

With Sanity you can do both in a structured way that makes the most sense for your content.

Apply localization to any combination of field, field set, document, and data set levels to get the optimal workflow and localization for your audience. Sanity supports integrations with API-based 3rd party services.