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How to use AI for market research

AI enhances market research by quickly processing large data volumes, predicting trends, and automating tasks. Sanity Create, an AI-powered writing assistant, can further improve this process through efficient data management, a powerful AI assistant, superb content creation, and a collaborative workflow.

Why use AI for market research?

AI can significantly enhance market research in many ways. It can rapidly process large volumes of data, identifying patterns and insights that might go unnoticed by human researchers. AI algorithms can predict trends, allowing businesses to stay ahead of their competition. In addition, AI can automate repetitive tasks, saving time and resources. This makes research more efficient, accurate and cost-effective.

How can Sanity Create help with market research?

Sanity Create is a powerful AI-powered writing assistant designed to significantly enhance your market research process. Its built-in AI collaborator, together with the ability to attach relevant notes, research, and guidelines to your document, allows you to craft informed and engaging content.

Efficient Data Management: Market research often involves dealing with large volumes of data. With Sanity Create, you can effectively manage, organize, and query this data using its note features. You can create different types of notes such as Context Notes, Fact Notes, Style Notes, and Inspiration Notes, that help in providing context, facts, style guidelines, and inspiration for your research. The AI uses this information to guide its content generation. You can even ask questions of your notes and get AI-generated answers, which can be extremely useful for quickly finding specific details or generating summaries.

Powerful AI Assistant: Sanity Create features an intelligent AI assistant known as the Blip. This AI assistant not only generates new content based on your notes and existing text but also helps in refining and polishing your writing. It can adapt to the style and tone specified in your notes and incorporate facts and inspiration from your notes. This makes it an indispensable tool for crafting well-informed content. Check out the Ghostwriter docs to learn more about this.

Superb Content Creation: Whether you're drafting a blog post, crafting product copy, or putting together a comprehensive report, Sanity Create empowers you to produce your best work more efficiently. The AI assistant in Sanity Create can help you flesh out ideas, expand on sections, and even polish your writing to ensure it hits the right tone and style. Take a look at the Quick start guide to get started.

Collaborative Workflow: Sanity Create offers a clean, distraction-free writing environment that will feel instantly familiar to anyone who has used a modern word processor or text editor. The interface is designed to put your content front and center, allowing you to focus on getting your thoughts down without any clutter or unnecessary features getting in the way. Make sure to follow the Best practice for optimal results.

In conclusion, Sanity Create is a powerful tool that can greatly enhance your market research process by providing a seamless blend of human creativity and AI assistance. The unique ability of the tool to leverage AI while staying anchored in the context you provide makes it an excellent choice for market researchers.

5 top tips for using Sanity Create for market research

  • Maximize Data Management: Utilize Sanity Create's note features to effectively handle large volumes of market research data. Use Context Notes, Fact Notes, Style Notes, and Inspiration Notes to provide context, facts, style guidelines, and inspiration for your analysis.

  • Leverage the AI Assistant: Use the built-in AI assistant, the Blip, to generate new content based on your research and refine your writing. Ensure it adapts to your specified style and tone and incorporates relevant facts from your notes.

  • Embrace Content Creation: Use Sanity Create to draft comprehensive market research reports. Allow the AI assistant to help you flesh out ideas, expand on sections, and even polish your writing to ensure it aligns with your company's voice and tone.

  • Adopt Collaborative Workflow: Use Sanity Create's clean, distraction-free writing environment to focus on analyzing and interpreting your research data. This will help you to create detailed, insightful, and engaging market research reports.

  • Utilize Note Querying: Make the most of Sanity Create's powerful note querying feature to quickly find specific details within your research notes. This will help you generate summaries and explore connections between ideas, making your market research more efficient and thorough.

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    Sanity Create unlocks the future we've imagined for our content workflows. It's the missing piece for how editors work to create the best content out there.

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    Notes creation

    You can create and attach relevant notes to documents. These notes can provide context, facts, style guidelines, and inspiration to help in content creation and enable the AI co-writer to make pertinent and informed suggestions.

    AI ghostwriter

    Built-in AI writing assistant that leverages the power of Large Language Models (LLMs) to generate new content based on the provided notes and existing text, refine and polish writing, and adopt the style and tone specified in the notes.

    Collaborate

    Invite your team or contributors to create along with you. Enjoy the same comments, tasks, and revision history features you know and love from Sanity Studio (coming soon).

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