AI translations that follow your terminology
Translate structured content field-by-field with Agent Actions. Preserve references, slugs, and schema integrity with human review.
Noah Gentile and 2 others
Content editorial workflows built for speed and scale
Replace obsolete CMS workflows with structured content and AI that accelerates creation, reuse, and distribution across every channel, without sacrificing control or brand quality.
Your CMS wasn't built for the AI era
Manual workflows, bye velocity
Most marketing work happens outside the CMS, in docs, tickets and spreadsheets that introduce delays, errors, and rework before anything ships.
Content duplication is a mess
Each channel, region, and campaign creates its own version of the same content. Updates become manual hunts instead of instant changes.
AI hallucinating again
Unstructured content and assets don't give AI the context it needs. The result is generic outputs, hallucinations, and brand risk.
The supporting teams bottle neck
Marketing Ops and developer teams end up patching tools together instead of enabling scale, experimentation, and faster launches.
Driving traffic, freeing up engineers, and unleashing content teams
18x
more SEO content
76%
faster site speed
19%
more traffic
"Thanks to Sanity my engineering team no longer spends time on customer requests that don’t drive top-line metrics. Engineers now focus on high-impact buying tools that directly support our PLG motion - we recently shipped an interactive product metrics benchmarking guide and will soon be shipping several ROI calculators."
Katie Greer
Growth Marketing Manager, Acquisition
Amplitude
The Content Operating System that accelerates marketing
Content Lake
One source of truth for every campaign
All marketing content lives as structured data, not pages. Campaigns, product stories, regions, and channels pull from the same source — so updates happen once and propagate everywhere.
Presentation Mode
Preview content instantly
Presentation Mode integrates with your front-end, allowing editors to see exactly how updates will look before publishing. Editors can confidently share content in a polished, ready-to-go format before pushing it live.
Content Releases
Batch and schedule smarter
Editors can stage seasonal promotions, launch coordinated campaigns, and implement bulk content fixes, all without developer involvement. With full visibility into upcoming releases, structured approvals, and rollback capabilities, teams can execute large-scale content changes without fear.
Automations & Actions
Automate the work between creation and publish
Trigger workflows when content changes. Draft variations, route approvals, localize content, and publish automatically, through programmable automations or Sanity's content agent.
AI workflows you can build today
Your AI is only as good as the content it operates on. These guides show how to build real AI workflows on structured content: working code, honest trade-offs, and a starter kit for each.
Structured context
Deploy anywhere, from a single place
Manage content like data. Fully modular, reusable, and ready for any digital experience. Developers define schemas that editors can manage effortlessly, ensuring consistency without rigid templates to any content experience from a central single source of truth.
Real-time collaboration
Multi-player editing, built for teams
Collaborative editing lets multiple users work on the same content simultaneously, with version control and structured workflows to prevent overwrites or conflicts. Teams can draft, review, and refine content without bottlenecks.
Sanity lets us get out of our writers’ way so they can do their best work and tell vibrant stories.
Emily DiamondSVP, Product
This is how modern teams move faster
Step 1 — Model content for reuse
Marketing Ops defines structured content types for campaigns, messaging, regions, and channels once.
Step 2 — Create and generate with AI
Marketers write once. AI generates variations, summaries, and localized versions using real context, not prompts pasted into chat tools.
Step 3 — Review and approve intelligently
Editors review and collaborate live, only on what matters. Automations handle routing, status changes, and governance.
Step 4 — Publish everywhere
Approved content flows automatically to every channel, always in sync.
Step 5 — Update once, change everywhere
New product name? New claim? Update it once, every campaign updates instantly.
Personalizing digital experiences for global audience
~70%
Faster Release Cycles
600+
Employees
Fast time to market, bigger impact
Faster launches
Teams reduce time-to-market from weeks to days by eliminating manual duplication.
Higher reuse
Content is reused across regions, campaigns, and channels without copy-paste.
AI that's safe to scale
Structured context dramatically improves AI quality and trust and boosts productivity.
Operational clarity
Developer teams shift from firefighting to enabling growth.
Sanity's approach to structured content helped us innovate and reconsider the structure of our codebase. I’m now excited to model the entire App UI within Sanity.
Read case studyKristian FreemanDeveloper Advocate @ Cloudflare
Ship features, not fixes
Book a demo to see how teams like Morning Brew, PUMA, and Tecovas run faster content operations.
