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Founder @ WorkMade

Nick Simpson

I run WorkMade, an AI-native finance product for solo businesses, and Sanity is the first CMS that hasn’t made me fight the tool. I ditched Webflow because I want everything in code—custom desk views, scripted bulk edits, and schematized content that ships with my app. Sanity lets me do exactly that.

In practice, it’s our source of truth for product copy, help center, tax glossary, legal pages, and in-app surfaces—one schema, many front-ends (web, iOS, and any service that can consume an API). Because schemas live in Git, content changes travel through PRs with the rest of the codebase. When I need to update hundreds of entries, I run a GROQ query and use patch/transaction scripts to migrate in minutes—no brittle CSV imports, no “CMS-shaped” limits.

 Studio v3 with Structure Builder, custom inputs, and custom document actions means my CMS is a React app I own.

 Precise reads + surgical writes (patches/transactions) for bulk edits, migrations, and guardrails.

 Rich content stays structured, so I render it cleanly across surfaces without losing semantics.

 Real-time collaboration keeps content unblocked; Visual Editing and instant preview workflows remove the publish-and-pray cycle.

 Webhooks (with GROQ-filtered payloads) wire straight into indexing, builds, and analytics—no glue code sprawl.

Net effect: faster iteration, fewer bespoke backends, and zero compromises on flexibility. Sanity doesn’t just manage content—it lets me treat content like product. That’s why it’s part of our engineering stack, not a marketing tool we tolerate.

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