Model your products once. Publish to storefronts, apps, and AI agents without the manual work.
MR MARVIS increased AOV by 9.7% with shoppable images.
Nordstrom schedules product launches ahead of time.
Mejuri completed global migration in 6 months.
Tecovas launches products 144x faster.
Skims serves terabytes of data/day.
Nour Hammour increased revenue 214%.
Content Operations at scale
5x
faster dev velocity
144×
faster product launches
10k
products updated in 30 seconds
Manual work doesn't scale. Automated workflows do.
Source of truth for product data
Products, variants, and attributes defined in code. Your schema matches your business logic. The foundation everything else builds on.
Ship in minutes not weeks
Publish once, translate everywhere. Your terminology and market rules respected across every locale.
Grows with your needs
AI shopping assistants, personalized recommendations, voice commerce. Your structured catalog is ready for whatever you build.
We ship more with less effort. That’s the biggest win. Sanity lets us move like a modern product team, not a dev shop for content tickets.
Kevin HarwoodCTO
E-commerce 101
1. Model
Zero
Zero custom APIs (thanks GROQ)
300%
300% faster release cycles
90%
90% of updates owned by the content team
Define product types, variant structures, and custom fields in TypeScript. Version control your schema. Editable by humans and agents.
Embed product cards, galleries, and size guides into any content without copy-pasting. Update once and it stays current everywhere.
Model unique tax rules, shipping logic, or compliance requirements per market without duplicating your catalog.
Tag images with product references, usage rights, and variant info that travels with your assets. No manual re-tagging every time you use an asset in a new context.
2. Shape it for team workflows
9.7%
AOV increase
924
tagged images
2
day build
Merchandisers see products and campaigns. Editorial sees articles and guides. Each team gets exactly what they need.
Preview product changes on your actual storefront as you edit. No publishing to staging just to check if that new badge works.
Bulk price updater, store hours manager, campaign calendars, or whatever speeds up your content operations.
No locked documents or overwriting teammates. See changes as they happen, comment on specific fields, assign tasks.
3. Automate
80
hours saved per month
60
lines of code
Zero
added services
"Find products missing French descriptions and generate drafts from English." Ask in plain language. Review staged changes. Publish when ready.
Bi-directional Shopify sync out of the box. Build your own integrations with our APIs.
Publish in English. Automated workflows handle every locale. Review what needs review, skip what doesn't.
Bundle products, banners, and pages for simultaneous launch. Preview everything together, schedule the drop, and it all goes live as one coordinated release.
Run event-driven logic natively to update product data, sync with external systems, or trigger downstream workflows.
4. Grow with Sanity
97%
conversion rate lift
214%
Revenue increase
$1,400
Average cart value
Disable “Add to cart” when inventory hits zero. No page refresh or custom cache invalidation is needed.
Fully managed and built for peak performance. If it scales for Kim K’s launches, you’re covered for BFCM and viral product drops.
Content Lake stores everything as JSON, decoupled from your schema. Add new product attributes, restructure variants, or migrate without downtime.
Let customers ask questions in natural language: "recommend a winter coat without PFAS that works in the wilderness." Your AI assistant answers from real product attributes, filtered by actual inventory, pricing, and compliance.
New market expansion? Subscription model? Shopping agents? Your content structure is already there. No re-architecture required.
Book a demo to see how brands like SKIMS, Nordstrom, and PUMA build commerce experiences that scale.
