Kopexa

A scalable, structured marketing platform for a complex B2B GRC SaaS, built on Sanity.

Project Shots

Landing Page

Editing environment

Sanity Studio

About the project

The Challenge: Marketing Complex B2B Software Kopexa sells a complex Governance, Risk, and Compliance (GRC) platform to a technical audience (CISOs, IT Directors). Our marketing site isn't just brochures; it needs to be an authoritative knowledge hub. We face challenges like:

Explaining dense regulatory frameworks (ISO 27001, NIS2) clearly.
Managing a large and growing glossary of technical terms.
Executing a sophisticated SEO strategy (GEO/AI Search optimization, structured data) to compete with well-funded competitors.
Enabling our marketing team to build landing pages quickly without developer bottlenecks.

Why We Chose Sanity A traditional page-based CMS wasn't flexible enough. We needed Sanity's structured content approach to treat our marketing material as data, not just HTML blobs.

Modular Page Building: We use Sanity's arrays to create a flexible "page builder." Our editors can compose landing pages from pre-designed components (Hero blocks, Feature grids, CTA sections) ensuring brand consistency while allowing rapid iteration.
Structured Knowledge Graph: We model entities like "Frameworks," "Glossary Terms," and "Blog Posts" separately and link them. This allows us to build intelligent internal linking structures and feed search engines with rich, interconnected structured data (JSON-LD).
Future-Proofing for AI Search (GEO): By structuring our content down to the field level (e.g., separate fields for "Definition," "Business Impact," and "Technical Details" in a glossary term), we are preparing our content to be easily ingested and understood by AI search engines, giving us a competitive edge.

Sanity allows Kopexa to run a world-class, data-driven B2B marketing operation with a lean team.

Contributor

Julian Köhn

Software Engineer, CTO, for Kopexa a GRC Company