To revitalize CMLC's online presence, we embarked on a comprehensive website redesign. Our goal was to create a digital platform that would not only reflect CMLC's updated brand identity but also enhance user experience and seamlessly integrate with their content management system.
We introduced a headless CMS architecture, enabling more flexibility and scalability for future growth. This decoupled approach allowed us to craft a custom front-end experience while empowering CMLC's team to easily manage and update content.
The redesign process involved a meticulous migration of existing content, ensuring a smooth transition to the new platform. We worked closely with CMLC to understand their content hierarchy and user journeys, optimizing the site structure and navigation for intuitive exploration.
To showcase CMLC's transformative projects, we integrated Mapbox, a powerful mapping tool that visually orients their initiatives within the context of Calgary's urban landscape. This interactive feature allows users to explore CMLC's impact across the city, fostering a deeper understanding of their work.
Throughout the design process, we paid close attention to every detail, ensuring that the website's visual elements, from colour palette to typography, aligned with CMLC's refreshed brand identity. The result is a striking, cohesive digital platform that embodies CMLC's commitment to enhancing Calgary's vitality and beauty.
Launched in October 2023, the new website serves as a compelling digital home for CMLC, engaging visitors with impactful visuals, streamlined navigation, and a user-centric experience that brings their mission to life.
