With a strong new brand identity in place, the next challenge was building a website that could carry it, and finally tell the full story of what Tributes does. Their existing site read like an online brochure for ordering awards, when in reality, their shop was a trusted supplier and printing house with a vibrant shop floor producing bespoke custom products in-house. That story wasn't being told.
We started with a tour of the shop floor, getting a feel for their processes, equipment, and workspace. That initial impression informed the site's structure and design throughout. The site carries forward the boldness of the brand, with large headings, vivid blue, and duotone treatments on merchandise photography adding texture and depth.
To bring authentic imagery to the site, we collaborated with Peter Kaczan to capture the shop in action. Video of pad printers depositing ink and lasers etching surfaces capture the immediacy of what Tributes actually does, communicating capability more directly than any product description could.
We created new content models—Products, Services, Processes, and Materials—which are interwoven throughout the site. Material pages reveal which print processes they're compatible with, and the products that commonly use them. Tying together the different elements of a working shop encourages exploration and education about the shop's full capabilities, while also providing handy informational context on the site's more traditional catalogue pages.
The site, built using Next.js and Sanity, launched in early 2026. It finally tells the story of Tributes: knowledgeable Calgary makers doing quality work, and putting time, attention, and care into every project.
