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By Ian Hatcher-Williams

Pursoma is a natural bath soak company sourcing salt from the French coast.

About the project

Pursoma migrated from a traditional Shopify theme to a headless site to allow modularity in their promotions. With Sanity, we were able to accomplish:

  • Custom landing pages for the same product
  • Hidden products/collections for brand partnerships
  • Modular page builder for ad landings
  • Custom video player
  • Live upsells in the cart


Other projects by author

Louisa Ballou

Founded in 2018, Louisa Ballou offers an unconventional perspective on resortwear, creating beautifully crafted and covetable luxury clothing that transcends the beach.

Ian Hatcher-Williams
Go to Louisa Ballou


A Leisure Club in the Grosvenor Building in New York City

Ian Hatcher-Williams
Go to Highcourt

Teddy Baldassarre

One of the fastest growing retailers in all of luxury watches.

Ian Hatcher-Williams
Go to Teddy Baldassarre

The Feelist

The Feelist is a luxury skincare and wellness brand with a focus on CBD based products.

Ian Hatcher-Williams
Go to The Feelist