By Ian Hatcher-Williams

Pursoma is a natural bath soak company sourcing salt from the French coast.

About the project

Pursoma migrated from a traditional Shopify theme to a headless site to allow modularity in their promotions. With Sanity, we were able to accomplish:

  • Custom landing pages for the same product
  • Hidden products/collections for brand partnerships
  • Modular page builder for ad landings
  • Custom video player
  • Live upsells in the cart


Other projects by author


Genexa is an organic/GMO medicine company trying to clean out your cabinet.

Ian Hatcher-Williams
Go to Genexa