D.S. & Durga

Brooklyn based avant-garde perfumery, founded by husband-and-wife team David (D.S.) and Kavi (Durga)

By Ian Hatcher-Williams

Project Shots

Modular campaign landing pages

Custom gift set builder

Custom sample set builder

Sample set components and fragrance notes

Quiz tree entirely merchandised in Sanity

Custom quiz results

Rich text liner notes per scent

Scent index that shows all related products

Ship to multiple addresses in the same cart

Upsell free gift with purchase

Playlist index for each scent

Retailer finder powered by Mapbox with Sanity CMS input

Fullscreen menu takeover

Editing environment

Studio desk homepage

Modular landing page builder

Localized international homepage selection

Quiz flow configuration

Scent playlist liner notes

Gift with purchase gift tier config

Quiz result sample set

Fragrance note configuration

About the project

Gardener worked with Studio Scissor to refresh the DS&D website in 2022. The team had been using a highly customized Shopify theme that required developer input to launch product campaigns.

We built out a system using the tried and true Next.js + Sanity stack and it has opened the doors for the marketing team to push launches. Every bit of content and interactivity on the site is now CMS driven and no longer requires developer hands to push changes. This includes:

A quiz that David Moltz, one of the founders of DS&D, hand merchandised! It's like being in the store with him.
Bundle builders that offer a fixed discount on sets, sample packs, etc.
Various glossaries, store finders, scent indexes, playlist liner notes, fragrance notes
Modular campaign pages removing the need for Shogun or equivalent
Multicurrency and international homepages