Gardener worked with Studio Scissor to refresh the DS&D website in 2022. The team had been using a highly customized Shopify theme that required developer input to launch product campaigns.
We built out a system using the tried and true Next.js + Sanity stack and it has opened the doors for the marketing team to push launches. Every bit of content and interactivity on the site is now CMS driven and no longer requires developer hands to push changes. This includes:
- A quiz that David Moltz, one of the founders of DS&D, hand merchandised! It's like being in the store with him.
- Bundle builders that offer a fixed discount on sets, sample packs, etc.
- Various glossaries, store finders, scent indexes, playlist liner notes, fragrance notes
- Modular campaign pages removing the need for Shogun or equivalent
- Multicurrency and international homepages
