Go Behind the Experience to see how Tecovas brings the West to life with Sanity 🤠 July 18th


By Tinloof

Rascals is a diapers brand now live in 20 markets with a quirky diapers quiz, store locator, and a personalized reviews system. Over 600 pages and 25 locales managed via Sanity.

Rascals store finder
Rascals 3D render on PDP
Homepage of Rascals
Homepage on Sanity
100,000+ reviews stored on Sanity
Size guide database across 20+ markets
Online and offline retailer locations for 20+ markets
Modular page with live preview

About the project

The Rascals team is spread worldwide, just like the diapers they sell. We consolidated all the content within Sanity, allowing team members from different locations to manage the site.

We also set up Sanity to support the following features:

  • Leave a review: Users can submit reviews on the site, which then appear in the CMS for approval by a quality assurance manager. There are now over 100,000 reviews.
  • Store locator: This feature helps users find where to buy Rascals diapers, as they are not sold directly to consumers. Hundreds of retailers are listed in Sanity, and content managers can easily manage location coordinates.
  • Product detail pages (PDP): These pages include videos streamed via Mux without affecting page speed.
  • Size guide: This content is reusable, centralized, and managed for each locale.


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