- Content Strategy
- Digital Strategy
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
- Magnus Hillestad
Magnus Hillestad
Blog
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
AI breaks without structured context. Most companies aren't ready.
AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.
J.Requena
How AI shaped holiday shopping and what it means for content in 2026
75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.
Hollie Aghajani
Internationalization is more than translating words
The next-intl package allows developers to truly localize React applications with repeatable best practices
Simeon Griggs
AEO/GEO: Evolving from Web Pages to the Content Lake
Combine new tactics with a strategic approach to content structure to get ahead in the new AI era. Regardless of whether you call it AEO, GEO or just SEO.
Richard Lawrence
Making website updates easier with structured content
There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.
Sarah Beldo
How I Learned to Expect More From My CMS
Expect more from your CMS: structured content with real-time collaboration, live preview, and AI that does the busywork for you.
Carrie Hane
Why Content Strategists Should Come to Structured Content 2022
Find community, content, and connection at Sanity’s upcoming conference, May 24-26.
Carrie Hane
Benefits of Structured Content for Content Creators
Want your content to be more efficient, findable, and future-proof? These are just three benefits of structured content and there are more!
Carrie Hane
Principles of Effective Editorial Experiences
Four principles to follow that will make it easier for you and your whole team work toward a better experience for your end-users.
Carrie Hane, Simen Svale