
- Content Strategy
- Digital Strategy
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
- Magnus Hillestad

Magnus Hillestad

Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
Build a conference concierge with Agent Context and Anthropic
Agent Context gives you MCP tools for your content. Wire them into `streamText`. And now you have a chatbot.
Knut Melvær
Build a content-aware Telegram agent with Vercel AI SDK and Chat SDK
Build a Telegram agent that lets your team query and update your CMS from their phones. About 100 lines of code, with real security boundaries.
Knut Melvær
How I used Agent API to generate photos for my family’s recipes
Learn how to use Sanity's Agent API to generate images from your content - no schema changes, just a patch and a generate call.
Jarod Reyes
What’s New April - 2026
@Sanity in Slack, Content Agent API, AI ops guides, and the first Pioneers event, plus more.
Evelina Wahlström
Better context, better matches: An AI love story (for dogs)
Search filters force users to think in database terms. This AI-powered dog adoption app shows what happens when you let structured content do the work instead.
Ken Jones
How to write for an agent
Spoiler: It’s not prompting
Even Westvang, Knut Melvær
Content Agent, meet Slack
Content Agent now works in Slack, Sanity Dashboard, and as a programmable API, bringing content operations where decisions already happen.
Hollie Aghajani and 2 more
Your agent needs better content. Here's how to give it.
Your agent hallucinates products, returns stale prices, and can’t filter a catalog. The problem isn’t the model. It's how the agent accesses your content.
Even Westvang, Knut Melvær
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
Sanity TypeGen is now generally available
TypeGen generates exact TypeScript types from your schemas and queries. So AI tools stop guessing and developers stop debugging phantom fields.
Sindre Gulseth and 2 more
Sanity is now available on the Vercel Marketplace
Add Sanity to your Vercel project in one click: automatic setup, unified billing, zero friction.
Jon Eide Johnsen, Knut Melvær
The logo soup problem (and how to solve it)
A deep dive into the math behind making mismatched brand logos actually look good together. And a tiny React library that does it for you.
Rostislav Melkumyan
Content Releases: From scattered updates to coordinated publishing
Daily content updates shouldn't feel chaotic. Learn how Content Releases help teams bundle changes, preview updates together, and publish with confidence.
Abby Fox Rodriguez, Caterina Del Balso
What's New - February 2026
Teaching AI tools to write Sanity code that scales, Content Agent goes GA, Function system logs, and more...
Evelina Wahlström
How we solved the agent memory problem
Being able to rely on agents for their experience feels … odd.
Simen Svale
v0 × Sanity Builder Challenge: The winners
We challenged the v0 and Sanity community to build apps where structured content powers features users actually care about. Here's what they built.
Jon Eide Johnsen, Knut Melvær
Introducing: Sanity Agent Skills
Get access to the collective experience of Sanity's engineers and architects, packaged for AI agents.
Jon Eide Johnsen
Content Agent: Days of work in one conversation
Schema-aware agent for content audits, bulk edits, and web research. Now Generally Available.
Even Westvang, Knut Melvær
BFCM 2025: What teams built when infrastructure stopped being the problem
When your infrastructure doesn't demand attention, teams build automation, optimize conversions, and ship creative work. BFCM 2025 proved it.
Simen Svale, John Siciliano
Why the age of CMS is over and why we raised $85M Series C
CMSes are broken. We're launching the Content Operating System and raising $85M to build what content should have been all along: core to your business.
Magnus Hillestad
Introducing Sanity for Startups
Kickstart your startup's growth with Sanity! Get 1 year of free access to our powerful content operating system through our new Sanity for Startups program.
Jon Eide Johnsen
The Sanity Winter Release 2024
Announcing Sanity Create w / Automatic Content Mapping, Visual Editing, and Releases
Simen Svale
Sanity joins the Open Source Pledge
We are joining the Open Source Pledge, committing to pay $2,000 per year per full-time developer directly to open source maintainers and foundations.
Magnus Hillestad, Knut Melvær
Begin Team to Join Sanity
Sanity welcomes the Begin.com team, enhancing our Content Operating System with powerful content compute capabilities.
Simen Svale and 2 more
Introducing the new Sanity Growth plan to serve collaborative teams
Unveiling the new Sanity Growth plan! Our new pricing overhauls make our pricing more intentional, making it even easier to get started and to grow with Sanity
Magnus Hillestad
AI will make your work more human, not less
Enlist AI as a trusted assistant free your teams to do more of the humane, fulfilling work.
Simen Svale
Announcing: Sanity Community Ambassador Program
Throughout the past five years, we’ve launched many initiatives to help folks get started with Sanity and create opportunities for those with more experience to give newcomers a hand with their projects. It’s essential that we scale our inclusive and collaborative community culture. With this in mind, we are ecstatic to announce the launch of the Sanity Community Ambassador Program!
Hidde de Vries, Lo Etheridge
Sanity in 2022: Transforming How Teams Work With Content
Look back at the highlights of 2022, and peek into what's next for Sanity and your business.
Magnus Hillestad
From Arts to Engineering: Meet Carolina Gonzalez
Carolina has worked in media, UX, teaching, and more – and now she helps enterprises make the most of Sanity at all stages of their lifecycle.
Marie Williams
Shopify Invests in Sanity: Connecting Commerce with Content
Our strategic partnership and the new Sanity Connect app for Shopify’s headless commerce stack help merchants build remarkable shopping experiences.
Magnus Hillestad
Structured Content 2022 Recordings
Revisit the keynote, sessions, fireside chats, and panels from Structured Content 2022 with these recordings.
Sarah Beldo
Starting a Movement: 3 Takeaways from Structured Content 2022
Sanity's first conference brought together a cross-section of people devoted to creating remarkable digital experiences.
Sarah Beldo
Web developers: A headless CMS won’t solve your problems. Structured Content will.
Join us at Structured Content 2022, May 24–25 to get inspired, get insights, and make new friends.
Knut Melvær
Why Content Strategists Should Come to Structured Content 2022
Find community, content, and connection at Sanity’s upcoming conference, May 24-26.
Carrie Hane
Structured Content 2022: Content Makes Experiences Human
Join us May 24-25 in San Francisco to explore fresh perspectives on content and digital experience.
Magnus Hillestad
We Stand By Ukraine
Sanity is a half US and half European company. Our hearts are with everyone impacted by this meaningless war, in Ukraine, in Russia, and elsewhere.
Even Westvang and 2 more