- Digital Strategy
The pragmatist's guide to AI-powered content operations
Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.
- Knut Melvær
Knut Melvær
Blog
- Digital Strategy
Clankers and content operations
We believe in AI-generated content ... so long as human content teams orchestrate it.
Read “Clankers and content operations”
Simeon Griggs
- Digital Strategy
Why design-driven content modeling creates technical debt, not velocity
Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.
Read “Why design-driven content modeling creates technical debt, not velocity”Knut Melvær
- Community
- Digital Strategy
From studio to inbox: How Kevin Green eliminated email campaign friction
Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.
Read “From studio to inbox: How Kevin Green eliminated email campaign friction”
John Siciliano
- Content Strategy
- Digital Strategy
SEO for AI: Evolving from Web Pages to the Content Lake
Your SEO playbook needs an upgrade. Combine new tactics with a strategic approach to content storage and structure to get ahead in the AI era.
Read “SEO for AI: Evolving from Web Pages to the Content Lake”
Richard Lawrence
- Digital Strategy
Content that lasts: Scaling beyond your frontend
Learn how Bejamas maintains stable content operations through tech stack changes using Sanity's structured content approach and developer-first architecture.
Read “Content that lasts: Scaling beyond your frontend”
Pieter Brinkman
- Digital Strategy
Give it in plain text: Making your content AI-Ready
Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.
Read “Give it in plain text: Making your content AI-Ready”Knut Melvær
- Content Strategy
- Digital Strategy
Making website updates easier with structured content
There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.
Read “Making website updates easier with structured content”
Sarah Beldo
- Digital Strategy
What composable means (to us)
Let‘s dive into what “composable” means for content management and how it represents a better way to build experiences on the web and elsewhere.
Read “What composable means (to us)”Knut Melvær
- Digital Strategy
The Composable Era: Experts Weigh In
Hear from industry experts about the latest trends in digital strategy, how to think about your content and your tech stack, and what the Composable Era means for digital teams.
Read “The Composable Era: Experts Weigh In”Sarah Beldo
- Digital Strategy
“Our digital experience is our brand”: Conversation with Scott Gentz of AT&T
How do you chart a path to digital transformation for a multinational telecommunications company? AT&T's Director of Technology, Strategic Platforms, shares learnings and insights.
Read ““Our digital experience is our brand”: Conversation with Scott Gentz of AT&T”Sarah Beldo
- Product
- Digital Strategy
Content in the Composable Era
The composable era has new challenges, new requirements, and new opportunities. Learn how to embrace the change, and what the Sanity Composable Content Cloud can help you achieve.
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Magnus Hillestad
- Digital Strategy
“We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA
How do you build a forward-looking tech stack that opens up exciting possibilities for your business, while ensuring the people who need to use it actually love it? PUMA's Senior Manager of E-Commerce Platform Development shares learnings and insights.
Read ““We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA ”Sarah Beldo
- Product
- Digital Strategy
Webinar: Powering Morning Brew's Transformation
Discover more about the technologies that enabled Morning Brew to evolve from a newsletter to a multi-channel media brand.
Read “Webinar: Powering Morning Brew's Transformation”
Evan Roxanna Ramzipoor
- Digital Strategy
5 Ways to Make Your E-commerce Product Pages Pop [video]
Almost every product page on the internet looks the same: from a 50-cent hex bolt to a thousand-dollar fire pit. Stand out from the crowd and improve your e-commerce product pages using these 5 tips.
Read “5 Ways to Make Your E-commerce Product Pages Pop [video]”
Simen Svale