Blog

How a media newsroom scales judgment, not volume

Inside the structure, workflows, and standards that let editors move faster without lowering the bar.

How Gong shipped AI translation, automated summaries, and AI-ready content on a single backend

Gong rebuilt its content foundation on Sanity to power consistent design at scale, AI-assisted translation, and content built for both human and AI discovery.

The next e-commerce personalization layer is search

Building a search function that understands "earthy linen" and knows what sizes are left is more approachable than it used to be.

What agents need to operate your content

What developers doing agentic engineering need to know about what it takes to run content ops for real businesses today.

Skills are how your company works, written down for agents

How we built an internal skills platform on Sanity, so anyone at the company can author what our agents know, not just engineers.

Structure powers intelligence

AI agents need structure, not scattered docs. Build the foundation now or clean up later.

How to serve content to agents (a field guide)

“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.

Most companies aren't ready for AI content operations.

AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.

How AI shaped holiday shopping and what it means for content in 2026

75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.

The pragmatist's guide to AI-powered content operations

Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.

Clankers and content operations

We believe in AI-generated content ... so long as human content teams orchestrate it.

Why design-driven content modeling creates technical debt, not velocity

Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.

From studio to inbox: How Kevin Green eliminated email campaign friction

Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.

AEO/GEO: Evolving from Web Pages to the Content Lake

Combine new tactics with a strategic approach to content structure to get ahead in the new AI era. Regardless of whether you call it AEO, GEO or just SEO.

Content that lasts: Scaling beyond your frontend

Learn how Bejamas maintains stable content operations through tech stack changes using Sanity's structured content approach and developer-first architecture.

Give it in plain text: Making your content AI-Ready

Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.

Making website updates easier with structured content

There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.

What composable means (to us)

Let‘s dive into what “composable” means for content management and how it represents a better way to build experiences on the web and elsewhere.