Blog

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Content Strategy
Digital Strategy

Mar 3

Structure powers intelligence

AI agents need structure, not scattered docs. Build the foundation now or clean up later.

Magnus Hillestad

Magnus Hillestad

- Digital Strategy
- Guide
Feb 19
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
Read “How to serve content to agents (a field guide)”
- Content Strategy
- Digital Strategy
Jan 5
AI breaks without structured context. Most companies aren't ready.
AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.
J.Requena
Read “AI breaks without structured context. Most companies aren't ready.”
- Content Strategy
- Digital Strategy
Dec 17
How AI shaped holiday shopping and what it means for content in 2026
75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.
Hollie Aghajani
Read “How AI shaped holiday shopping and what it means for content in 2026”
- Digital Strategy
Dec 2
The pragmatist's guide to AI-powered content operations
Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.
Knut Melvær
Read “The pragmatist's guide to AI-powered content operations”
- Digital Strategy
Oct 22
Clankers and content operations
We believe in AI-generated content ... so long as human content teams orchestrate it.
Simeon Griggs
Read “Clankers and content operations”
- Digital Strategy
Oct 21
Why design-driven content modeling creates technical debt, not velocity
Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.
Knut Melvær
Read “Why design-driven content modeling creates technical debt, not velocity”
- Community
- Digital Strategy
Sep 26
From studio to inbox: How Kevin Green eliminated email campaign friction
Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.
John Siciliano
Read “From studio to inbox: How Kevin Green eliminated email campaign friction”
- Content Strategy
- Digital Strategy
Jul 9
AEO/GEO: Evolving from Web Pages to the Content Lake
Combine new tactics with a strategic approach to content structure to get ahead in the new AI era. Regardless of whether you call it AEO, GEO or just SEO.
Richard Lawrence
Read “AEO/GEO: Evolving from Web Pages to the Content Lake”
- Digital Strategy
Mar 20
Content that lasts: Scaling beyond your frontend
Learn how Bejamas maintains stable content operations through tech stack changes using Sanity's structured content approach and developer-first architecture.
Pieter Brinkman
Read “Content that lasts: Scaling beyond your frontend”
- Digital Strategy
- engineering
Feb 25
Give it in plain text: Making your content AI-Ready
Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.
Knut Melvær
Read “Give it in plain text: Making your content AI-Ready”
- Content Strategy
- Digital Strategy
Sep 21
Making website updates easier with structured content
There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.
Sarah Beldo
Read “Making website updates easier with structured content”
- Digital Strategy
Aug 17
What composable means (to us)
Let‘s dive into what “composable” means for content management and how it represents a better way to build experiences on the web and elsewhere.
Knut Melvær
Read “What composable means (to us)”
- Digital Strategy
Apr 17
The Composable Era: Experts Weigh In
Unlock the Composable Era with Sanity: turn all your content into reusable data to power personalized, cross-channel experiences at scale.
Sarah Beldo
Read “The Composable Era: Experts Weigh In”
- Digital Strategy
Dec 19
“Our digital experience is our brand”: Conversation with Scott Gentz of AT&T
How do you chart a path to digital transformation for a multinational telecommunications company? AT&T's Director of Technology, Strategic Platforms, shares learnings and insights.
Sarah Beldo
Read ““Our digital experience is our brand”: Conversation with Scott Gentz of AT&T”
- Product
- Digital Strategy
Dec 12
Content in the Composable Era
The composable era has new challenges, new requirements, and new opportunities. Learn how to embrace the change, and what Sanity can help you achieve.
Magnus Hillestad
Read “Content in the Composable Era”
- Digital Strategy
Nov 3
“We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA
How do you build a forward-looking tech stack that opens up exciting possibilities for your business, while ensuring the people who need to use it actually love it? PUMA's Senior Manager of E-Commerce Platform Development shares learnings and insights.
Sarah Beldo
Read ““We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA ”
- Product
- Digital Strategy
Oct 3
Webinar: Powering Morning Brew's Transformation
Discover more about the technologies that enabled Morning Brew to evolve from a newsletter to a multi-channel media brand.
Evan Roxanna Ramzipoor
Read “Webinar: Powering Morning Brew's Transformation”
- Digital Strategy
Sep 20
5 Ways to Make Your E-commerce Product Pages Pop [video]
Almost every product page on the internet looks the same: from a 50-cent hex bolt to a thousand-dollar fire pit. Stand out from the crowd and improve your e-commerce product pages using these 5 tips.
Simen Svale
Read “5 Ways to Make Your E-commerce Product Pages Pop [video]”

- engineering
- Guide
Apr 22
Build a conference concierge with Agent Context and Anthropic
Agent Context gives you MCP tools for your content. Wire them into `streamText`. And now you have a chatbot.
Knut Melvær
Read “Build a conference concierge with Agent Context and Anthropic”
- engineering
- Guide
Apr 22
Build a content-aware Telegram agent with Vercel AI SDK and Chat SDK
Build a Telegram agent that lets your team query and update your CMS from their phones. About 100 lines of code, with real security boundaries.
Knut Melvær
Read “Build a content-aware Telegram agent with Vercel AI SDK and Chat SDK”
- Product
- engineering
Apr 8
How I used Agent API to generate photos for my family’s recipes
Learn how to use Sanity's Agent API to generate images from your content - no schema changes, just a patch and a generate call.
Jarod Reyes
Read “ How I used Agent API to generate photos for my family’s recipes”
- Community
Apr 7
What’s New April - 2026
@Sanity in Slack, Content Agent API, AI ops guides, and the first Pioneers event, plus more.
Evelina Wahlström
Read “What’s New April - 2026”
- Content Strategy
- Guide
Apr 6
Better context, better matches: An AI love story (for dogs)
Search filters force users to think in database terms. This AI-powered dog adoption app shows what happens when you let structured content do the work instead.
Ken Jones
Read “Better context, better matches: An AI love story (for dogs)”
- engineering
- Guide
Mar 18
How to write for an agent
Spoiler: It’s not prompting
Even Westvang, Knut Melvær
Read “How to write for an agent”
- Product
Mar 12
Content Agent, meet Slack
Content Agent now works in Slack, Sanity Dashboard, and as a programmable API, bringing content operations where decisions already happen.
Hollie Aghajani and 2 more
Read “Content Agent, meet Slack”
- Product
Mar 3
Your agent needs better content. Here's how to give it.
Your agent hallucinates products, returns stale prices, and can’t filter a catalog. The problem isn’t the model. It's how the agent accesses your content.
Even Westvang, Knut Melvær
Read “Your agent needs better content. Here's how to give it.”
- Digital Strategy
- Guide
Feb 19
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
Read “How to serve content to agents (a field guide)”
- Product
- engineering
Feb 17
Sanity TypeGen is now generally available
TypeGen generates exact TypeScript types from your schemas and queries. So AI tools stop guessing and developers stop debugging phantom fields.
Sindre Gulseth and 2 more
Read “Sanity TypeGen is now generally available”
- Product
Feb 6
Sanity is now available on the Vercel Marketplace
Add Sanity to your Vercel project in one click: automatic setup, unified billing, zero friction.
Jon Eide Johnsen, Knut Melvær
Read “Sanity is now available on the Vercel Marketplace”
- engineering
Feb 5
The logo soup problem (and how to solve it)
A deep dive into the math behind making mismatched brand logos actually look good together. And a tiny React library that does it for you.
Rostislav Melkumyan
Read “The logo soup problem (and how to solve it)”
- Product
Feb 2
Content Releases: From scattered updates to coordinated publishing
Daily content updates shouldn't feel chaotic. Learn how Content Releases help teams bundle changes, preview updates together, and publish with confidence.
Abby Fox Rodriguez, Caterina Del Balso
Read “Content Releases: From scattered updates to coordinated publishing”
- Community
Feb 2
What's New - February 2026
Teaching AI tools to write Sanity code that scales, Content Agent goes GA, Function system logs, and more...
Evelina Wahlström
Read “What's New - February 2026”
- engineering
Jan 30
How we solved the agent memory problem
Being able to rely on agents for their experience feels … odd.
Simen Svale
Read “How we solved the agent memory problem”
- Community
Jan 27
v0 × Sanity Builder Challenge: The winners
We challenged the v0 and Sanity community to build apps where structured content powers features users actually care about. Here's what they built.
Jon Eide Johnsen, Knut Melvær
Read “v0 × Sanity Builder Challenge: The winners”
Jan 27
Introducing: Sanity Agent Skills
Get access to the collective experience of Sanity's engineers and architects, packaged for AI agents.
Jon Eide Johnsen
Read “Introducing: Sanity Agent Skills”
- Product
Jan 13
Content Agent: Days of work in one conversation
Schema-aware agent for content audits, bulk edits, and web research. Now Generally Available.
Even Westvang, Knut Melvær
Read “Content Agent: Days of work in one conversation”