- Content Strategy
- Digital Strategy
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
- Magnus Hillestad
Magnus Hillestad
Blog
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
AI breaks without structured context. Most companies aren't ready.
AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.
J.Requena
How AI shaped holiday shopping and what it means for content in 2026
75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.
Hollie Aghajani
The pragmatist's guide to AI-powered content operations
Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.
Knut Melvær
Clankers and content operations
We believe in AI-generated content ... so long as human content teams orchestrate it.
Simeon Griggs
Why design-driven content modeling creates technical debt, not velocity
Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.
Knut Melvær
From studio to inbox: How Kevin Green eliminated email campaign friction
Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.
John Siciliano
AEO/GEO: Evolving from Web Pages to the Content Lake
Combine new tactics with a strategic approach to content structure to get ahead in the new AI era. Regardless of whether you call it AEO, GEO or just SEO.
Richard Lawrence
Content that lasts: Scaling beyond your frontend
Learn how Bejamas maintains stable content operations through tech stack changes using Sanity's structured content approach and developer-first architecture.
Pieter Brinkman
Give it in plain text: Making your content AI-Ready
Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.
Knut Melvær
Making website updates easier with structured content
There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.
Sarah Beldo
What composable means (to us)
Let‘s dive into what “composable” means for content management and how it represents a better way to build experiences on the web and elsewhere.
Knut Melvær
The Composable Era: Experts Weigh In
Unlock the Composable Era with Sanity: turn all your content into reusable data to power personalized, cross-channel experiences at scale.
Sarah Beldo
“Our digital experience is our brand”: Conversation with Scott Gentz of AT&T
How do you chart a path to digital transformation for a multinational telecommunications company? AT&T's Director of Technology, Strategic Platforms, shares learnings and insights.
Sarah Beldo
Content in the Composable Era
The composable era has new challenges, new requirements, and new opportunities. Learn how to embrace the change, and what Sanity can help you achieve.
Magnus Hillestad
“We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA
How do you build a forward-looking tech stack that opens up exciting possibilities for your business, while ensuring the people who need to use it actually love it? PUMA's Senior Manager of E-Commerce Platform Development shares learnings and insights.
Sarah Beldo
Webinar: Powering Morning Brew's Transformation
Discover more about the technologies that enabled Morning Brew to evolve from a newsletter to a multi-channel media brand.
Evan Roxanna Ramzipoor
5 Ways to Make Your E-commerce Product Pages Pop [video]
Almost every product page on the internet looks the same: from a 50-cent hex bolt to a thousand-dollar fire pit. Stand out from the crowd and improve your e-commerce product pages using these 5 tips.
Simen Svale