Empirical

Brand and website for Empirical, which builds domain- and enterprise-specific forecasting models for cybersecurity.

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Project Shots

Homepage hero, built around a live grid of security data.

Research and insights, presented as modular data cards.

Type system: Monument Grotesk in regular and mono.

Event poster for Empirical's forecasting conference.

Business cards with the Empirical wordmark and symbol.

Staff ID badge in the Empirical system.

About the project

Empirical builds mathematical models for security data: the first domain- and enterprise-specific models in cybersecurity, forecasting which vulnerabilities attackers are likely to exploit. We designed the brand identity and built the website.

The identity is built on the idea of evidence-based forecasting: a pixel grid that reads like live security data, a restrained green palette, and Monument Grotesk in regular and mono. The site carries that system through the homepage, the team and methodology pages, and a research section where insights are presented as modular data cards.

Content is managed in Sanity, so the Empirical team can publish research and insights themselves.

Services: brand identity, UX design, digital design and web development.

Contributor

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Brand and digital studio in Brooklyn. One senior team designs the brand and builds the website.

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