RATHBONE

New identity and portfolio site for commercial director Travis Rathbone.

By View Source

Project Shots

The RATHBONE wordmark, which carries footage from his commercial work.

Client list set in the brand's bold, cinematic type.

The work index: a grid of films and stills from his commercial work.

The RATHBONE wordmark over still-life texture.

Business cards from the new identity.

The identity on set, applied to camera and production gear.

About the project

After two decades directing commercials for beauty, fashion and luxury brands, Travis Rathbone wanted to change how his work is seen. We built a new identity and portfolio site that position him not only as a specialist in motion, but as a creative director with a distinct cinematic point of view.

The RATHBONE wordmark works as a window onto the footage, and the site lets the films lead, with large type and an uninterrupted flow from project to project.

Projects and films are managed in Sanity, with a Next.js front end, so new work can go live as soon as it is released.

Services: brand identity, UX design, digital design and web development.

Contributor

View Source

Brand and digital studio in Brooklyn. One senior team designs the brand and builds the website.

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