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Profile page of Robert Riddle

Robert's headline: Developer at IronLine Digital Systems. I build Next.js + Sanity sites for trades and contractor businesses.

Robert's email: rob@ironlinedigital.com
Robert's website: ironlinedigital.com
Joined: November 2025
Robert is Available for work

Latest contributions

Template

Trades Starter Lite — Contractor & Trades Business Site

A Next.js 16 + Sanity v5 starter for trades and contractor businesses — electricians, plumbers, HVAC, roofers, landscapers. Services, projects and careers pages, working contact and job-application forms, and a Studio built around one Business Info document. Mobile-first. MIT licensed.

Robert Riddle

About Robert

I build websites and web applications for trades and contractor businesses — seawall builders, deck contractors, electricians — mostly in and around Durham, North Carolina.

The problem I keep coming back to is quoting. In most of these trades a customer fills in a form, waits three days for a callback, and has phoned two competitors in the meantime. So I build instant estimators instead: the customer enters their own measurements and materials, sees a real price immediately, and the business gets a scored lead with the full specification already attached.

Sanity is what makes that practical. Pricing rules, the service catalogue, and the business’s own details — hours, service areas, license numbers — live as structured content the owner can edit, rather than as constants buried in a repo they will never touch. Because the estimator and the marketing site read the same schema, a price change is one edit in one place.

The rest is Next.js on Vercel, TypeScript and Tailwind. I care about accessibility, and about not shipping anything I haven’t opened in a browser and actually looked at.

I published Trades Starter Lite so the next person building for this market doesn’t have to start from an empty folder.