Meet Sanity: the future-proof alternative to Contentful
A flexible CMS is crucial to innovate freely—today and as your business needs evolve. Contentful’s rigid architecture creates roadblocks you’ll have to work around to meet your goals.
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Why Contentful customers move to Sanity
Innovate and iterate fast
Create new content types and adapt existing structures to meet evolving needs—without being subject to arbitrary content modeling limits.
Scale without system bloat
As complexity increases, Sanity absorbs it with structured content—while Contentful's flat model leads to UI clutter and backend overheads.
Work with the best tooling
Enjoy your work rather than fixing and fighting your CMS. Sanity eliminates overheads and empowers editors and developers with best-of-breed tooling.
How Mejuri rebuilt its commerce stack in 6 months
Mejuri partnered with Sanity to streamline content management, empower content teams, and optimize global e-commerce operations. Enabling rapid growth and improved customer experiences.
Applications
- E-commerce
- Content modeling
Integrations
Shopify Hydrogen
Independence
for Content Editors
Global Rollout
Migration completed in 6 months
Faster
Load times
How loveholidays cut the cost of launching new markets by 97%
See how AI-powered translation and automated content workflows unlocked £300k cost savings and lightning-fast market expansion for travel company loveholidays:
- AI translations are automated
- Editors compare the original document to the translated one in one view
- The translation architecture automatically adapts to schema changes
- A new domain and market can be introduced without code
Sanity vs. Contentful on G2
See what G2 reviewers say about the key differences.
Sanity rated #1 in CMS satisfaction by over 7,000 developers
With Sanity your team can dream bigger and move faster to scale, drive innovation, and accelerate customer acquisition. Let content power your growth engine.
For us, Sanity is our first choice when it comes to CMS solutions...We prefer it over Contentful because it’s easy to use, set up, and administer. Sanity offers high customizability, built-in version control, and more data query options.
Read reviewOmar BenseddikCo-founder @ Tinloof
Moving from Contentful to Sanity
With the Contentful-to-Sanity migration tool, you can get up and running with your content in a Sanity Studio with 5 quick steps.
The migration tool offers an efficient way for developers to quickly get a feel for Sanity’s great developer experience, and for your content creators to test out the clean, real-time editing environment.
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale. Sanity provides the structured foundation, automation layer, and agentic context companies need to move faster, work smarter, and power every content experience, from websites to AI agents.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
