Profile page of Joseph Saba

I'm a Melbourne analyst who builds. I spent ten years in commercial analytics at Nielsen, Bakers Delight and BIC, working out why sales moved and turning the answer into dashboards and recommendations people actually used. These days I work independently on analysis, reporting and data products, and I build small products of my own: Revisi, which audits websites for brand-voice drift, and SplitPea, simple A/B testing for small businesses.

Sanity runs the content behind my portfolio, Revisi's marketing site and SplitPea. Outside work it's mostly Lego, video games and triathlon training, where swimming is still the weak leg.