- Content Strategy
- Digital Strategy
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
- Magnus Hillestad
Magnus Hillestad
Blog
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
How to write for an agent
Spoiler: It’s not prompting
Even Westvang, Knut Melvær
Content Agent, meet Slack
Content Agent now works in Slack, Sanity Dashboard, and as a programmable API, bringing content operations where decisions already happen.
Hollie Aghajani and 2 more
Your agent needs better content. Here's how to give it.
Your agent hallucinates products, returns stale prices, and can’t filter a catalog. The problem isn’t the model. It's how the agent accesses your content.
Even Westvang, Knut Melvær
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
Sanity TypeGen is now generally available
TypeGen generates exact TypeScript types from your schemas and queries. So AI tools stop guessing and developers stop debugging phantom fields.
Sindre Gulseth and 2 more
Sanity is now available on the Vercel Marketplace
Add Sanity to your Vercel project in one click: automatic setup, unified billing, zero friction.
Jon Eide Johnsen, Knut Melvær
The logo soup problem (and how to solve it)
A deep dive into the math behind making mismatched brand logos actually look good together. And a tiny React library that does it for you.
Rostislav Melkumyan
Content Releases: From scattered updates to coordinated publishing
Daily content updates shouldn't feel chaotic. Learn how Content Releases help teams bundle changes, preview updates together, and publish with confidence.
Abby Fox Rodriguez, Caterina Del Balso
What's New - February 2026
Teaching AI tools to write Sanity code that scales, Content Agent goes GA, Function system logs, and more...
Evelina Wahlström
How we solved the agent memory problem
Being able to rely on agents for their experience feels … odd.
Simen Svale
v0 × Sanity Builder Challenge: The winners
We challenged the v0 and Sanity community to build apps where structured content powers features users actually care about. Here's what they built.
Jon Eide Johnsen, Knut Melvær
Introducing: Sanity Agent Skills
Get access to the collective experience of Sanity's engineers and architects, packaged for AI agents.
Jon Eide Johnsen
Content Agent: Days of work in one conversation
Schema-aware agent for content audits, bulk edits, and web research. Now Generally Available.
Even Westvang, Knut Melvær
Open Source Pledge 2025: Stepping up when it matters
For our 2025 Open Source Pledge, we're committing $146,000 to the projects and people behind the tools we use every day.
Magnus Hillestad, Knut Melvær
v0 × Sanity builder challenge: $3000 in prizes
Build a website where structured content unlocks a feature users will love. v0 credits up for grabs. Submissions close January 22.
Knut Melvær, Jon Eide Johnsen
AI breaks without structured context. Most companies aren't ready.
AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.
J.Requena
What’s New January - 2026
MCP Server GA adds Lovable and v0 support, 18 Dashboard improvements, introducing FLOW - the people behind the code, and more...
Evelina Wahlström
BFCM 2025: What teams built when infrastructure stopped being the problem
When your infrastructure doesn't demand attention, teams build automation, optimize conversions, and ship creative work. BFCM 2025 proved it.
Simen Svale, John Siciliano
How AI shaped holiday shopping and what it means for content in 2026
75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.
Hollie Aghajani
Sanity Studio v5: Embracing React 19
The sanity npm package now requires React 19.2. Your Studio code works exactly as before. Here's what you need to know about this update.
Knut Melvær, Bjørge Næss
You’ll need a CMS eventually. Let your agent set it up.
With the Sanity MCP server, your AI agent can now create schemas, content, and editorial interfaces from prompts.
Jon Eide Johnsen, Knut Melvær
“You should never build a CMS”
Lee Robinson migrated cursor.com off Sanity. He made good points. Here's what he missed.
Knut Melvær
The pragmatist's guide to AI-powered content operations
Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.
Knut Melvær
What’s New December - 2025
Scheduled Drafts, Studio UX improvements, Swag Store repo made public, Carhartt WIP, and more...
Evelina Wahlström
Scheduled Drafts: Stop manually publishing content at midnight
Set time for publishing. And go about your day knowing it gets out.
Even Westvang
What’s New November - 2025
Content Agent launches, Functions scale 20x, Canvas links to blocks. Plus Simeon at Next.js Conf and community champions demo live at *[NYC].
Evelina Wahlström
Everything *[NYC] 2025 recap: A day of AI, Content Operations, and Culture
The AI space is drowning in telling. We spent a day showing. Watch the talks to see what's actually working in production.
Knut Melvær
Clankers and content operations
We believe in AI-generated content ... so long as human content teams orchestrate it.
Simeon Griggs
The first content agent that does the work, not just the talk
It's here. An agent that knows your content inside out so you can research, validate, and edit what generic AI can't touch.
Even Westvang and 2 more
Why design-driven content modeling creates technical debt, not velocity
Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.
Knut Melvær
What's New October - 2025
New swag store built by Kevin Green, insights from *[NYC], and a personalized Dashboard. Plus Jan Amann on stumbling into i18n expertise.
Evelina Wahlström
From studio to inbox: How Kevin Green eliminated email campaign friction
Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.
John Siciliano
The content editor's guide to content operations [E-commerce edition]
How content editors at Tecovas, SKIMS, and Lady Gaga scale e-commerce.
John Siciliano
Cut styled-components into pieces: This is our last resort
styled-components is dead, but millions of components still need it. Our performance-focused forks gave Linear 40% faster renders while they plan their escape.
Cody Olsen, Knut Melvær
From zero code to a live website in 7 hours (thanks, Cursor!)
A recruiter with zero coding experience builds a pottery site using Cursor, Sanity, and sheer determination. 86 AI prompts, 100 deployments, one wild night.
Sanita Tripane
First attempt will be 95% garbage: A staff engineer's 6-week journey with Claude Code
This started as an internal Sanity workshop where I demoed how I actually use AI. Spoiler: it's running multiple agents like a small team with daily amnesia.
Vincent Quigley