
- Digital Strategy
- Guide
The five layers of agentic context
Context is not just one thing. A better mental model is that agents draw on five layers of context: canon, records, process, situation, and memory.
Magnus Hillestad
Magnus Hillestad

The five layers of agentic context
Context is not just one thing. A better mental model is that agents draw on five layers of context: canon, records, process, situation, and memory.
Magnus Hillestad
The next e-commerce personalization layer is search
Building a search function that understands "earthy linen" and knows what sizes are left is more approachable than it used to be.
David Annez
BFCM 2025: What teams built when infrastructure stopped being the problem
When your infrastructure doesn't demand attention, teams build automation, optimize conversions, and ship creative work. BFCM 2025 proved it.
Simen Svale, John Siciliano
Why the age of CMS is over and why we raised $85M Series C
CMSes are broken. We're launching the Content Operating System and raising $85M to build what content should have been all along: core to your business.
Magnus Hillestad
Introducing Sanity for Startups
Kickstart your startup's growth with Sanity! Get 1 year of free access to our powerful content operating system through our new Sanity for Startups program.
Jon Eide Johnsen
The Sanity Winter Release 2024
Announcing Sanity Create w / Automatic Content Mapping, Visual Editing, and Releases
Simen Svale
Sanity joins the Open Source Pledge
We are joining the Open Source Pledge, committing to pay $2,000 per year per full-time developer directly to open source maintainers and foundations.
Magnus Hillestad, Knut Melvær
Begin Team to Join Sanity
Sanity welcomes the Begin.com team, enhancing our Content Operating System with powerful content compute capabilities.
Magnus Hillestad + 2
Introducing the new Sanity Growth plan to serve collaborative teams
Unveiling the new Sanity Growth plan! Our new pricing overhauls make our pricing more intentional, making it even easier to get started and to grow with Sanity
Magnus Hillestad
AI will make your work more human, not less
Enlist AI as a trusted assistant free your teams to do more of the humane, fulfilling work.
Simen Svale
Announcing: Sanity Community Ambassador Program
Throughout the past five years, we’ve launched many initiatives to help folks get started with Sanity and create opportunities for those with more experience to give newcomers a hand with their projects. It’s essential that we scale our inclusive and collaborative community culture. With this in mind, we are ecstatic to announce the launch of the Sanity Community Ambassador Program!
Hidde de Vries, Lo Etheridge
Sanity in 2022: Transforming How Teams Work With Content
Look back at the highlights of 2022, and peek into what's next for Sanity and your business.
Magnus Hillestad
From Arts to Engineering: Meet Carolina Gonzalez
Carolina has worked in media, UX, teaching, and more – and now she helps enterprises make the most of Sanity at all stages of their lifecycle.
Marie Williams
Shopify Invests in Sanity: Connecting Commerce with Content
Our strategic partnership and the new Sanity Connect app for Shopify’s headless commerce stack help merchants build remarkable shopping experiences.
Magnus Hillestad
Structured Content 2022 Recordings
Revisit the keynote, sessions, fireside chats, and panels from Structured Content 2022 with these recordings.
Sarah Beldo
Starting a Movement: 3 Takeaways from Structured Content 2022
Sanity's first conference brought together a cross-section of people devoted to creating remarkable digital experiences.
Sarah Beldo
Web developers: A headless CMS won’t solve your problems. Structured Content will.
Join us at Structured Content 2022, May 24–25 to get inspired, get insights, and make new friends.
Knut Melvær
Why Content Strategists Should Come to Structured Content 2022
Find community, content, and connection at Sanity’s upcoming conference, May 24-26.
Carrie Hane
Structured Content 2022: Content Makes Experiences Human
Join us May 24-25 in San Francisco to explore fresh perspectives on content and digital experience.
Magnus Hillestad
We Stand By Ukraine
Sanity is a half US and half European company. Our hearts are with everyone impacted by this meaningless war, in Ukraine, in Russia, and elsewhere.
Magnus Hillestad + 2
2021: A year in review
"2021 was a blowout year for Sanity" the Jamstack survey concluded. Looking back we have built our community our product and our team to new levels. And looking ahead we are excited about what's coming!
Magnus Hillestad
Recap: A Sanity Open House on Delightful Editorial Experiences
Catch up on the talks and conversations from the Sanity Open House on Delightful Editorial Experiences.
Knut Melvær
Pricing update: Free users
We’ve made updates to our pricing and now offer free admin users on all non-enterprise plans, the ability to purchase non-admin users, and have increased historical retention on Team and Business plans.
Marcus Sarmento
Delightful Editorial Experiences. A Sanity Open House.
Join our next Open House. December 8th, 2021. 09.00am – 12.30pm PST.
Knut Melvær
Sanity's November Meetup - Egghead.io, e-commerce, and beyond
Sanity's November Virtual Meetup was a hit with talks on Egghead's migration from Rails to Sanity, a 3D e-commerce store, and Sanity's newest Shopify app: Sanity Connect. Get all the info here!
Kapehe
“A breakout year for Sanity”: Growing fast with top satisfaction among developers
We’re proud to see our community’s rapid growth and honored as Netlify’s Jamstack survey shows Sanity with the highest satisfaction rate for a CMS
Knut Melvær
Welcoming Carrie Hane to lead our new Content Strategy Relations team
Welcoming Carrie Hane to Sanity, as we launch a new Content Strategy Relations team. Together, we will scale the knowledge of Structured Content within and outside our platform.
Magnus Hillestad + 2
Jamstack Conf: Feature launch and editor experience workshop
We've got a lot planned for this year's Jamstack conf, we hope you join us next week!
Knut Melvær
It takes a village: Announcing our series B
We have raised a $39 million Series B round led by ICONIQ Growth, with participation from Lead Edge Capital as well as existing investors.
Magnus Hillestad + 2
Meet our newest team members
Introducing the six latest additions to Sanity
Taran Enger-Mår
Content Is Data - The vision for a Platform for Structured Content
We’ll show you how Sanity turns structured content into a real-time, programmable backbone for unified, future-ready digital experiences.
Magnus Hillestad
Community Digest: 2020 highlights
Looking back at last year, here's some great projects and contributions from the Sanity.io developer community.
Kapehe, Knut Melvær
2020: In Review/blog/digital-product-designer
Entering 2020 we hoped to continue the great journey that we left behind in 2019. Looking back now, we are proud to conclude we did that, and more.
Magnus Hillestad
Adding new members to our team!
We are ending the year on a high note having added another five amazing people to our team.
Taran Enger-Mår
Virtual All Hands
We hosted our online all hands back in October, and despite our worries, it felt even more real and present than we hoped.
Taran Enger-Mår
We are strengthening our team
Not long ago we announced adding ten amazing people to our team. Now we have added another six just as amazing people to further build Sanity.
Taran Enger-Mår
Redefining content collaboration with $9.3M in new funding
We are proud to announce our Series A led by Threshold Ventures, and share our thoughts on how we are redefining content management
Magnus Hillestad
New Live Stream: Getting Started with Sanity's 11ty Starter
Join Sanity Developer Relation Specialists Kapehe and Bryan as they show you how to set up our 11ty Blog Starter project.
Bryan Robinson, Kapehe
We have ten new employees!
We couldn't be more humble, yet proud and excited to announce that we have added ten amazing people to our team!
Taran Enger-Mår
We are looking for a Digital Product Designer!
Sanity.io is looking for a digital product designer to work with us in making Sanity the best place to collaborate and publish digital content.
Even Westvang
We are looking for a UI/UX developer!
Sanity.io is looking for a developer who loves crafting user interactions and visual environments in code.
Simen Svale
We’re part of The Next Web’s TECH5 of Norway!
We have been chosen by The Next Web as one of Norway's Top 5 tech startups.
Magnus Hillestad
Welcome our new team member: Anders!
Hiring great people is key, and that makes us extra happy to announce a new team member joining Sanity.io!
Magnus Hillestad
We're hiring: Are you our new Engineering Manager?
We are looking for an Engineering Manager to work with our team in Oslo, running the daily operations of our developers.
Simen Svale
Taking Sanity.io to the next level
Announcing our latest fundraising, our new office in San Francisco, and joining the Heavybit accelerator.
Magnus Hillestad
Founders of Netlify, Gatsby.js, and Sanity.io: We need to talk about content
The videos from our "We need to talk about content" August meetup at Heavybit is up. Watch the founders of Netlify, Gatsby, and Sanity.io discuss the future of content on the web.
Knut Melvær
Meet our new team members
Adding more people to our team at Sanity.io is one of the most important things we do as a startup. We are pleased to welcome Victoria, Magnus, Ørjan, and Taran to the team!
Øyvind Rostad
Videos from our online meetup are up!
We had a blast hanging out with everyone who came to Sanity.io’s online meetup. Now the videos are up for those of you that didn't get to be there.
Knut Melvær
We had ourselves a bug week
No new features. No detailed plan. Just bug fixes for a week.
Knut Melvær
Our team is growing. Welcome Radhe, Jacob, Jørn and Rune!
We are so happy to announce four new team members joining Sanity.io!
Magnus Hillestad
Join our developer team!
We are looking for a full-stack developer to join our team in Oslo developing our core product at Sanity.io
Simen Svale
Join our front-end team!
We are looking for a front-end developer to join our team in Oslo developing our core product at Sanity.io
Simen Svale
We are looking for a document store engineer to join our team
We are looking for a new backend developer to join our team developing the document store powering Sanity.io. Could this be you, or someone you know?
Simen Svale
Design and build a real time, planet spanning document store
We are looking for a seasoned developer with architect-skills to drive the long term development of the heart of our business stratgy: our globally distributed, real time, collaborative document storage and distribution engine.
Simen Svale
Be our Site Reliability Engineer!
We are looking for an Site Reliability Engineer to help build our global content platform. Could this be you, or someone you know?
Simen Svale