Build commerce your way
A workspace engineered for developer efficiency to tailor every workflow, automate tasks with AI, and power content-rich storefronts from structured content.
Trusted by leading e-commerce brands
PUMA moves fast and gets global teams in sync with Sanity
Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.
Applications
- E-commerce
- Multichannel
Integrations
Salesforce
Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.
Scale with Sanity
Storyselling experiences
Go beyond rich text with block content to add products, galleries, and any structure. Merchandisers build channel-ready PDPs.
Shape everything
Use the primitives to configure your ideal commerce stack, from schemas to studios to queries.
One campaign, every market
Create once and use Sanity's built-in AI translation or connect your own. Manage all markets from a single content source.
Launch and promote products with zero developer support.
- Visual editor with live previews to create product pages, collections, ads, promotions, and in-store experiences
- Collaboration and workflow features to make complex launches seamless and lockout-free
- Reusable content stored as data to power experiences across pages and devices
Localize with ease
Manage localization of languages, currencies, and regional offerings using structured content. Tailor your localization workflows to match your global strategy and team structures. Translate entire documents in seconds using Sanity’s AI Assist. Customize which fields to translate, ensuring precision. Scale effortlessly, supported by trusted LLMs for optimal performance.
Deliver vibrant content—without slowing your site
Live CDN handles image optimization, caching, and real-time content delivery across every surface. Developers no longer have to choose between speed and freshness — content updates appear instantly the moment your team publishes, no cache invalidation required. Build with Next.js, Astro, Nuxt, Remix, or whatever framework your team prefers.
The site is lightning-fast, we’re very happy about it. We have this new, really rich experience—full-stream video on everything, huge images—so the fact that it loads so fast is next-level success for us.
Oren SchaubleHead of Marketing at Lift Foils
Handle complex product configurations with ease
Easily express complex product relationships— like variants, product sets, and categories, and more —to create cohesive shopping experiences that speed conversion and increase checkout values.
Put your content operations on autopilot
Content Agent runs audits, bulk updates, and localization through conversation. Agent API triggers automated workflows from any system event. Compute handles the business logic in between. What used to take days takes minutes.
Sanity lets us say yes to our creative ideas. It's an awesome feeling and has really opened up how we think about engaging with our customers. We are seeing increased time on page, time per session, conversion rates, average order value—pretty much every metric you can think of.
Ashley BrooksDigital/E-commerce Operations Manager
Enterprise Ready
Scalable
Expand effortlessly with our global cloud platform, designed for seamless scaling from prototypes to production-level solutions.
Performant
Boost performance with our responsive APIs and collaborative tools, bolstered by a worldwide CDN and edge-caching for lightning-fast data retrieval.
Secure
SOC 2, GDPR, & CCPA compliant platform. 24/7/365 monitoring. >99.9% uptime. Hosted on industry-leading infrastructure. Custom access control. SSO.
Data Integrity
Preserve your data's fidelity with dedicated infrastructure, custom CDN domains, complete document histories, and access to every revision for a full year and beyond.