Sanity is a fully customizable, real-time content platform empowering developer-led teams with structured content, seamless collaboration, and a no-ops infrastructure that eliminates deployment complexity and speeds up time to market.
Sanity provides built-in real-time collaborative editing and instant content synchronization, enabling simultaneous teamwork, whereas Strapi relies on sequential editing workflows without native real-time co-editing capabilities.
Sanity's real-time collaboration enables multiple editors to simultaneously modify content with live presence indicators and commenting, unlike Strapi, which lacks built-in real-time coediting, relying instead on sequential saves and versioning.
Sanity enables developers to define deeply nested, flexible content schemas in code and stores rich text as structured Portable Text blocks, unlike Strapi's conventional WYSIWYG editor storing HTML, offering superior customizability.
Sanity's GROQ query language empowers developers to flexibly filter, project, and join JSON content seamlessly in one request, surpassing Strapi's conventional RESTful and GraphQL APIs which require multiple fetches for complex queries. Though Sanity also offer these too should you prefer.
Sanity empowers developers to craft fully customized Studio interfaces using React components, providing limitless flexibility to tailor the editing experience—an advantage over Strapi's more standardized, form-based admin UI approach.
Sanity enabled PUMA to create a single source of truth for content so they can move faster, create innovative, multi-channel, digital campaigns, and achieve a holistic brand across markets.
Read case study→Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.
Bettina DonmezSenior Manager of E-commerce Platform Development
See what G2 reviewers say about the key differences.
✅ Next.js 15 App Router for fast performance
✅ Live previews with real-time visual editing
✅ Drag-and-drop page builder with dynamic components
See how AI-powered translation and automated content workflows unlocked £300k cost savings and lightning-fast market expansion for travel company loveholidays:
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Get the peace-of-mind of a robust, secure cloud-hosted infrastructure—that is operated and optimized continually by specialized teams. Trusted by top brands like Puma to handle peak traffic, Sanity outperformed cloud vendors with an exceptionally low error rate last Black Friday–Cyber Monday (0.00381% error rate against billions of requests).
Protecting your data is fundamental to everything we do at Sanity. We are fully compliant with SOC 2, GDPR, and CCPA.
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
