PUMA moves fast and gets global teams in sync with Sanity
Travel CMSDestinations, packages, pricing. All from one place.
Destination guides, package details, seasonal pricing, travel advisories, booking content. Travel companies manage content that changes with every season, market, and promotion. Sanity gives your team one structured content backend to manage it all, with real-time delivery, coordinated seasonal launches, and AI that handles the repetitive work.
Trusted by leading digital innovators
Built for how travel teams actually work
Model destinations, packages, and seasonal pricing your way
Content Lake stores travel content as structured JSON with true referential integrity. Model the relationships between destinations, packages, hotels, activities, and seasonal pricing however your business needs. Update a hotel detail once and it reflects everywhere: website, booking engine, app.
Put seasonal content refreshes on autopilot
Refreshing 300 destination pages for summer? Localizing package descriptions into 10 languages for new markets? Content Agent handles bulk edits, audits, and gap analysis through conversation. What took days takes minutes.
Publish availability and pricing the moment they change
Travelers expect current pricing, availability, and travel advisories. Stale content loses bookings. Live CDN delivers content the moment your team publishes. No cache invalidation, no polling, no outdated rates. Developers build with whatever framework they prefer.
Launch seasonal campaigns across every market at once
A seasonal campaign touches destination pages, package details, pricing tables, hero images, and marketing content across multiple markets. Content Releases lets your team group all those changes, preview them together, and publish everything at the right moment. No more coordinating market by market.
How loveholidays cut translation costs by 97% with AI
loveholidays replaced a £300K/year translation agency with an AI pipeline that launches new markets in days instead of months.
- saved per year
- £300K
- faster time to market
- 98%
- hotels with AI-generated content
- 50,000+
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Create your own
Content models that match how your travel business works
Define schemas for destinations, packages, hotels, activities, seasonal pricing, travel advisories, and more. Each content type maps to real travel operations, not generic CMS templates. Use built-in field types or create your own. The result is a content backend shaped around your business, not the other way around.
Platform Overview
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale. Sanity provides the structured foundation, automation layer, and agentic context companies need to move faster, work smarter, and power every content experience, from websites to AI agents.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Explore Content Lake →Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Explore Sanity Studio →APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
Explore developer docs →AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
Explore all →
