PUMA moves fast and gets global teams in sync with Sanity
Gaming CMSOne content backend for every game, platform, and region
Gaming content moves fast. Patch notes need to go out the moment a build ships. Seasonal events require coordinated launches across web, mobile, and in-game. Localization has to keep pace with global player bases. Sanity gives your team a single structured content backend that connects to every surface — so content operations keep up with your release cadence.
Trusted by leading digital innovators
Built for how gaming teams actually ship content
Structured content your whole stack can query
Character profiles, item databases, patch notes, seasonal event details — model them as structured data in Content Lake, not rich text. Every field is queryable via GROQ, so your website, companion app, in-game overlay, and community platform all pull exactly what they need. Update a weapon's stats once; every surface reflects it.
Ship patch notes and seasonal content on schedule
A live event goes out Friday. Every asset — announcement copy, patch notes, in-game item descriptions, social posts — needs to go live together. Content Releases lets your team stage the full update in advance and publish in one coordinated action, not a sequence of manual pushes across tools.
Localization at the speed your players expect
Content Agent handles bulk translations and localization across your dataset through conversation. Agent API connects content workflows to your localization pipeline or any external system. What used to take days takes minutes.
Content that's live the moment it ships
What's in Studio is what's on your site — instantly. Live CDN handles real-time content delivery across web, mobile, and in-game surfaces with no complex cache invalidation. Players see patch notes, event details, and store updates the moment your team publishes, not after a cache flush.
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
A content model built around your game, not a template
Sanity's schema-as-code approach means you define the content types your game needs — quests, items, characters, factions, tournaments — in code, with full version control. No migrations when your game's content model evolves. No workarounds for content types a generic CMS wasn't designed to handle.
Amplitude: Driving traffic, freeing up engineers, and unleashing content teams
Self serve content creation accelerates content development leading to better SEO and 19% more traffic. Self serve A/B testing boosts conversions.
Thanks to Sanity my engineering team no longer spends time on customer requests that don’t drive top-line metrics. Engineers now focus on high-impact buying tools that directly support our PLG motion - we recently shipped an interactive product metrics benchmarking guide and will soon be shipping several ROI calculators.
Katie Greer
Growth Marketing Manager, Acquisition
Amplitude
Boost productivity with streamlined workflows
Enterprise-grade infrastructure
Guaranteed performance and security at scale
Get the peace-of-mind of a robust, secure cloud-hosted infrastructure—that is operated and optimized continually by specialized teams. Trusted by top brands like Puma to handle peak traffic, Sanity outperformed cloud vendors with an exceptionally low error rate last Black Friday–Cyber Monday (0.00381% error rate against billions of requests).
Protecting your data is fundamental to everything we do at Sanity. We are fully compliant with SOC 2, GDPR, and CCPA.
- High-frequency global CDN with intelligent caching
- Intelligent image transformation with automatic cropping, compression, and conversion
- Multi-tenant authoring with custom multi-team views
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
