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Sanity vs PrismicLooking for an alternative to Prismic? Meet Sanity.

Sanity's Content Operating System is a customizable alternative to Prismic that treats content as data to power your digital business.

Trusted by leading digital innovators

  • Figma
  • Anthropic
  • Brex
  • Shopify
  • Linear
  • Skims
  • Unity
  • loveholiday
  • Expedia Group
  • Mejuri
  • Replit
  • Tecovas
  • PUMA
  • MoMA

The results are in

Sanity is ranked #1 out of 85 CMSes on G2

G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence

G2 Winter 2026 Grid chart with 'Leader' designation, showing multiple companies plotted and a large G2 logo.
After testing Strapi and Prismic, I made the choice to focus on Sanity. Their documentation was simple enough to ensure a quick start, the existing React or NextJS libraries made my job a lot easier.
Rayed Benbrahim

Rayed Benbrahim

Global Partner Solutions Architect Lead for Capgemini


Why choose Sanity over Prismic?

See what G2 reviewers say about the key differences.

a graph showing the results of sanity and prismic

See the Sanity difference

  • Customizable editing environment

    Give your teams editing experiences as joyful as the content they create. With Sanity Studio, the editing experience can be tailored to match however your team works. Pre-loaded with visual editing tools that understand content reuse, and real-time collaboration features.

    Learn more →
  • Query anything and everything

    Sanity’s open-source query language, GROQ makes it easy for developers to send the exact data for every front-end request—no more, no less—and even transform data into the right format on the fly, without altering the back end.

  • Centralize content and context

    Maximize reuse and consistency with a single source of truth rich with context from all data sources. Build a content model that works for your team with limitless content types and nested objects that let you create nuanced relationships to express the connections across your content.

    Learn more →

State of web development survey 2024

Sanity rated #1 in CMS satisfaction by over 7,000 developers

With Sanity your team can dream bigger and move faster to scale, drive innovation, and accelerate customer acquisition. Let content power your growth engine.

an advertisement for netlify the state of web development

Don't just take our word for it

  • Sanity has nailed what a headless/composable CMS should be. It gives us all the features we could imagine wanting from our content layer, without ever getting in our way. The fact that the Studio can be embedded into our own Next.js application and customized at will using React opens up a world of opportunities to use this not only as a replacement for our old CMS (WordPress) but for all kinds of other content workflows we haven't even imagined yet.

    Marcus Forsberg

    Partner & Developer

  • Every CMS I've used before - Prismic, Contentful, Wordpress - requires me to structure my data in the way that their CMS wants. This can be quite limiting. Sanity comes out of the gate as a CMS as a Node package that is fully customizable end-to-end without having to deal with restructuring my data. Sanity provides an infinite product for us to fully tailor our content management experiences and focus on empowering those editors and of course, developers, to work in an incredibly convenient way.

    Peter Laxalt

    Creative Partner

  • In our opinion, having built over 30 headless CMS powered websites, Sanity is much better than Contentful, Prismic and others. Rapid schema management, image handling, ease and pleasure of editing, flexibility, scalability, pricing.
    Gavin Hall

    Gavin Hall

    Designer / Developer


Platform Overview

Sanity's Content Operating System

The intelligent backend for companies building AI content operations at scale.

  • Content Lake

    A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.

    Explore Content Lake →
  • Sanity Studio

    A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.

    Sanity Studio →
  • APIs

    Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.

    Read docs →
  • AI built into every layer

    Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.

    Explore all →

Make content your competitive advantage