Looking for an alternative to Prismic? Meet Sanity.
Sanity's Content Operating System is a customizable alternative to Prismic that treats content as data to power your digital business.
Trusted by leading digital innovators
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
After testing Strapi and Prismic, I made the choice to focus on Sanity. Their documentation was simple enough to ensure a quick start, the existing React or NextJS libraries made my job a lot easier.
Read reviewRayed BenbrahimGlobal Partner Solutions Architect Lead for Capgemini
Why choose Sanity over Prismic?
See what G2 reviewers say about the key differences.
See the Sanity difference
Customizable editing environment
Give your teams editing experiences as joyful as the content they create. With Sanity Studio, the editing experience can be tailored to match however your team works. Pre-loaded with visual editing tools that understand content reuse, and real-time collaboration features.
Query anything and everything
Sanity’s open-source query language, GROQ makes it easy for developers to send the exact data for every front-end request—no more, no less—and even transform data into the right format on the fly, without altering the back end.
Centralize content and context
Maximize reuse and consistency with a single source of truth rich with context from all data sources. Build a content model that works for your team with limitless content types and nested objects that let you create nuanced relationships to express the connections across your content.
Sanity rated #1 in CMS satisfaction by over 7,000 developers
With Sanity your team can dream bigger and move faster to scale, drive innovation, and accelerate customer acquisition. Let content power your growth engine.
Don't just take our word for it
Very powerful and highly customizable headless CMS
Sanity has nailed what a headless/composable CMS should be. It gives us all the features we could imagine wanting from our content layer, without ever getting in our way. The fact that the Studio can be embedded into our own Next.js application and customized at will using React opens up a world of opportunities to use this not only as a replacement for our old CMS (WordPress) but for all kinds of other content workflows we haven't even imagined yet.
Read reviewMarcus ForsbergPartner & Developer
Finally a CMS that builds around you - not a CMS that you have to build around
Every CMS I've used before - Prismic, Contentful, Wordpress - requires me to structure my data in the way that their CMS wants. This can be quite limiting. Sanity comes out of the gate as a CMS as a Node package that is fully customizable end-to-end without having to deal with restructuring my data. Sanity provides an infinite product for us to fully tailor our content management experiences and focus on empowering those editors and of course, developers, to work in an incredibly convenient way.
Peter LaxaltCreative Partner
Why Sanity is the best headless CMS
In our opinion, having built over 30 headless CMS powered websites, Sanity is much better than Contentful, Prismic and others.
Rapid schema management, image handling, ease and pleasure of editing, flexibility, scalability, pricing.
Gavin HallDesigner / Developer
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale. Sanity provides the structured foundation, automation layer, and agentic context companies need to move faster, work smarter, and power every content experience, from websites to AI agents.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.