One content backend for every event, channel, and audience
Event content is scattered by default. Speaker bios live in a spreadsheet. Session schedules are copied into three systems. Sponsor assets come in over email. Sanity gives you a single structured backend that connects to your event website, mobile app, registration platform, and on-site displays — so your team manages everything in one place and publishes everywhere at once.
Trusted by leading digital innovators
Built for how event teams actually work
Structured content your whole stack can use
Speaker profiles, session schedules, venue details, sponsor tiers — model them as structured data in Content Lake, not rich text blobs. Every field is queryable via GROQ, so your registration platform, mobile app, and on-site displays all pull exactly what they need. Change a speaker bio once; it updates everywhere.
Coordinate launches with Content Releases
Going live with a new event means scheduling pages, speaker announcements, and sponsor content all need to publish together. Content Releases lets your team stage every update in advance and ship in one coordinated action — not a sequence of manual publishes across tools.
A Studio your event team will actually use
Real-time collaboration, visual editing, live previews, and granular access control. Configure the editorial interface in code to match how your team works — different views for content editors, speakers submitting their own bios, and sponsors uploading assets. No developer needed for day-to-day updates.
Put content operations on autopilot
Content Agent handles bulk updates, translations, and content enrichment through conversation. Agent API connects content workflows to your registration system, CRM, or ticketing platform. Compute runs the event-driven logic in between. What used to take days takes minutes.
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
BrightonSEO: Boosting Core Web Vitals and opening up new revenue streams
Moving off WordPress enabled the world’s largest SEO conference, BrightonSEO, to create a more engaging user experience, improve SEO, and introduce new locations faster.
Read case studyWe'd outgrown our WordPress setup as our events grew and became more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js means we move much faster with new initiatives. It only took two days to launch a new website for our first US conference!
Kelvin NewmanFounder
Sanity allows my team and I to host and manage our data and create valuable schemas for our services. We can quickly access staff records, blog entries, and event details within our Next.js application.
Read reviewAgustin OligarioSoftware Developer
Sanity enables you manage you event content at speed
Localize content with ease
Manage localization of languages, currencies, and regional offerings using structured content. Tailor your localization workflows to match your global strategy and team structures. Generate, transform, and translate content using large language models. With schema-aware AI-powered responses that integrate with the Content Lake.
The editing workspace your whole team can use. Built the way your developers want it.
Sanity Studio is a fully customizable content workspace that ships with real-time multiplayer editing, inline comments and tasks, version history, and AI assistance out of the box. Editors get a workspace that's organized around how they actually work, not around what the CMS was willing to give them.
There are so many exciting combinations that PUMA can create with Sanity. Now that we have a structure, it’s infinitely scalable.
Learn moreBettina DonmezFormer Senior Manager of E-commerce Platform Development
